Press release
PayPal Ads Launches Transaction Graph Insights and Measurement to Improve Commerce Advertising Outcomes
New solution gives brands cross-platform view of actual purchase behavior, not just clicks and impressions from one retailer SAN JOSE, Calif., Jan. 6, 2026
About this update from Paypal Holdings, Inc.
[{"type":"text","content":"New solution gives brands cross-platform view of actual purchase behavior, not just clicks and impressions from one retailer SAN JOSE, Calif., Jan. 6, 2026 /PRNewswire/ -- PayPal today announced the launch of PayPal's Transaction Graph Insights & Measurement program, providing merchants & advertisers with a unique, cross-merchant view into real shopper behavior, campaign effectiveness, and data-driven recommendations to grow their business. PayPal's Transaction Graph Insights & Measurement creates the full dimensionality of a consumer purchase, and with full sales signal integrity and accuracy.\n \n \n \n \n \n \n \nToday, marketers are seeking more accurate ways to understand how commerce is changing and how to engage their next best customer. PayPal Transaction Graph Insights and Measurement uses the company's transaction graph to uncover consumer trends and measure advertising results with a full-funnel view. PayPal's Transaction Graph helps identify high-intent shoppers as PayPal is the only platform connecting search, shop, and share signals across more than 430 million consumer accounts and tens of millions of merchants.For example, a consumer searches for \"best running shoes for marathon\" on a retailer, compares prices on a major marketplace, asks an AI assistant for recommendations, and then reads reviews on a social platform. They pay a friend on Venmo for a race entry (with a runner emoji) and purchase gear via PayPal checkout. Traditional platforms see pieces of this journey while PayPal sees the complete picture. This means brands can identify high-intent shoppers before they convert elsewhere, understand true category market share, and measure real sales lift rather than modeled estimates.\"The era of the empowered shopper demands advertising solutions built on real commerce data, not modeled intent,\" said Mark Grether, Senior Vice President and General Manager of PayPal Ads. \"Unlike walled-garden platforms that only see activity within their own ecosystem, or measurement solutions that rely on modeled data, PayPal's Transaction Graph connects verified purchases across tens of millions of merchants. This means you can see which campaigns actually drive sales, not just clicks or impressions. Combine this with signals from Shop, Search, and Sharing activities across all PayPal brands, we can help advertisers drive...