Fastlane by PayPal Enables a faster, simpler Guest Checkout Experience

About this update from Paypal Holdings, Inc.

[{"type":"text","content":"A More Seamless Consumer Experience that can help Increase Conversion and Sales\nSAN JOSE, Calif., Aug. 6, 2024 /PRNewswire/ -- PayPal Holdings, Inc. (NASDAQ: PYPL) today announced that Fastlane by PayPal is now available for U.S. businesses of all sizes, helping to increase their sales and drive customer loyalty in time for the upcoming holiday shopping season. Announced earlier this year, Fastlane utilizes PayPal's decades of payment expertise to innovate and accelerate the guest checkout experience – allowing users to complete their purchase in as little as one click.\n\n \n \n\n \n\"Fastlane by PayPal significantly reduces the time consumers spend using guest checkout – making for a more seamless checkout experience,\" said Alex Chriss, President and CEO, PayPal. \"With Fastlane, we are bringing an accelerated guest checkout to businesses of all sizes helping them to drive more sales.\"\nMerchants often lose sales due to lengthy guest checkout experiences. Despite the time-consuming process, guest checkout remains a preferred checkout method for many consumers. In fact, Capterra found that 43% of consumers said they prefer online guest checkout and 72% said they would still use guest checkout even if they have a store account1. The same research found that 66% expect online checkout to take less than 4 minutes – creating a need for greater simplification and speed when consumers check out as a guest.1\nPayPal developed Fastlane to address these challenges, prioritizing the needs of merchants and consumers needs at the core of the product. Fastlane helps merchants recognize consumers early in the guest checkout process using their email, allowing them to access their saved information with a one-time passcode so they may autofill their checkout and complete their purchase in as little as one click. Consumers not recognized during checkout can create a Fastlane profile with a simple opt-in during their checkout experience for faster future checkouts; no forms to fill out or new passwords to remember. Once a consumer has a Fastlane profile, they can speed through future checkouts anywhere Fastlane is enabled.\nFastlane enables a faster guest checkout experience with a simple integration that maintains the uniqueness of their checkout – all with the payment expertise expected from PayPal.\nBlack Forest Decor, a leading small bus...

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