Press release
Deal-Seeking Goes Mainstream: Honey Study Reveals Americans Are Changing How They Shop, Date And Flaunt Thriftiness
During COVID-19, seventy-five percent (75%) of Americans report they are currently seeking out more coupons, promo codes and deals when they shop online LOS
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[{"type":"text","content":"During COVID-19, seventy-five percent (75%) of Americans report they are currently seeking out more coupons, promo codes and deals when they shop online\n\n\nLOS ANGELES, Sept. 15, 2020 /PRNewswire/ -- Honey today released new research exploring the emotions and deal-seeking habits of online shoppers during COVID-19 finding that 58% of Americans have experienced a decrease in household income. Now, there is an immediate need for shoppers to find savings with four out of five (79%) Americans saying discovering a deal is even more important than it was before the pandemic. Gone are the days of aimlessly searching for coupons in the dark as savvy shoppers adopt new behaviors for finding deals that help them buy what they love and need.\n\n \n \n \n \n \n \n\n \n\"Deal seeking has become an integral part of online shopping culture and influences how we feel about the items we buy and when we buy them,\" said Joanne Bradford, vice president of Honey marketing at PayPal. \"Honey was built to make deal discovery quick and simple so if a better price is available shoppers can make smarter decisions that take their money further.\" \nHowever, being thrifty can take time as 37% of respondents spend between 1-2 hours a week looking for coupons and 20% report spending between 3-4 hours per week, amounting to hundreds of hours a year. To save time, money and give people the confidence they have a great deal, Honey's browser extension automatically searches the internet for coupons to apply at checkout. And with almost half of Americans (46%) willing to wait for a good deal, Honey's Droplist feature, available with select stores, notifies shoppers if a select item on their watchlist goes on sale. \nSmart Shoppers May Be More Likely to Find A Date\nThe research also shows savviness for smart shopping may be worth adding to dating profiles. More than half (54%) of Americans say they find people who are thrifty to be attractive and almost a quarter (24%) may swipe faster as they find thriftiness to be \"very attractive.\" Gen Z respondents find \"saving sweeter than honey\" with 21% admitting they would rather find a deal than a perfect match. And for some Gen Z respondents, thriftiness is like flirting with almost 1 in 10 (9%) saying they share deals on dating apps. \nEmotions Run High While Online Shopping \nAdditionally, research shows that m...