Pattern Announces Acquisition of ROI Hunter, Connecting Product-Level Advertising and Marketplace Performance for Global Brands

About this update from Pattern Group Inc. - Series A

[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/18777a2c44deb70f33f6720b188b5c2f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Yd6m2OZfN8LuzIgcRlSB6Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/18777a2c44deb70f33f6720b188b5c2f","width":480,"height":270}},"lazy":false},{"type":"text","content":"LEHI, Utah & BRNO, Czech Republic, December 03, 2025--(BUSINESS WIRE)--Pattern Group Inc. (Nasdaq: PTRN), a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, today announced that it has acquired ROI Hunter a.s., a performance-driven retail media platform for brands and retailers. ROI Hunter integrates product, marketing, and merchandising data into a single source of truth, enabling margin-informed, SKU-level advertising decisions across major walled-garden platforms including Google, Meta, and Snap.","length":567,"tagName":"p"},{"type":"text","content":"The acquisition strengthens Pattern’s position as the world’s leading ecommerce accelerator and expands the company’s AI-driven advertising capabilities across Meta, Google and Snapchat. ROI Hunter brings a defensible, SKU-level data moat anchored in API integrations and more than $1.8B in media managed annually, enabling a uniquely granular view of product-level performance.","length":378,"tagName":"p"},{"type":"text","content":""We are thrilled to welcome the ROI Hunter team to Pattern," said Dave Wright, Co-founder and CEO of Pattern. "Their deep technical expertise and proven track record with global brands and retailers strengthens our ability to expand internationally and deliver product-level, AI-driven performance across every major advertising channel."","length":358,"tagName":"p"},{"type":"text","content":"The acquisition unlocks expansion opportunities for Pattern and ROI Hunter. By integrating ROI Hunter, Pattern gains a unified retail media platform that powers SKU-level advertising across Meta, Google, Snap, and global marketplaces, enabling smarter, more consistent cross-channel execution.","length":293,"tagName":"p"},{"type":"text","content":""ROI Hunter has spent years helping bra...

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