Business
Pattern Announces Acquisition of NextWave, Expanding TikTok Shop and Creator-Led Commerce Capabilities
LEHI, Utah & LOS ANGELES, December 18, 2025--Pattern Group acquires NextWave, expanding AI-driven TikTok commerce capabilities.
About this update from Pattern Group Inc. - Series A
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/9ea8cb6d723b88e8ee095fbd86ec25d2"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/04FZ9GUnbiSHLuV36wo2AQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/9ea8cb6d723b88e8ee095fbd86ec25d2","width":480,"height":270}},"lazy":false},{"type":"text","content":"LEHI, Utah & LOS ANGELES, December 18, 2025--(BUSINESS WIRE)--Pattern Group Inc. (Nasdaq: PTRN), a global leader in accelerating brands on ecommerce marketplaces through proprietary technology and AI, today announced that it has acquired NextWave, a fast-growing TikTok commerce agency specializing in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration.","length":402,"tagName":"p"},{"type":"text","content":"The acquisition accelerates Pattern’s ability to help brands reach new customers amid the rapid growth of TikTok Shop and social commerce. NextWave brings industry-leading TikTok Shop Partner (TSP) services, top-ranked Creator Affiliate Partner (CAP) capabilities, and a network of more than 1,200 managed creators and more than 300,000 affiliates on TikTok. Together, these capabilities will help Pattern scale creator-led content and tap into one of today’s most powerful channels for product discovery and conversion.","length":520,"tagName":"p"},{"type":"text","content":""We are excited to welcome Grace Yang and the NextWave team to Pattern," said Dave Wright, Co-founder and CEO of Pattern. "NextWave has built one of the most effective TikTok Shop and creator-commerce organizations in the industry. By combining their expertise with Pattern’s fast-growing social commerce offering and technology platform, we are uniquely positioned to become a leading force in social selling—helping brands grow faster as creators reshape how consumers discover and buy products."","length":518,"tagName":"p"},{"type":"text","content":"Founded in 2022 by CEO Grace Yang, NextWave has rapidly emerged as one of the highest-performing partners in the TikTok ecosystem, supporting brands with creator management, high-velocity content production, and end-to-end TikTok Shop growth. Headquartered...