Business
Happiness Biotech to Launch New Products in Personal Care Segment, Targeting Elderly Market
NANPING, China, Aug. 4, 2020 /PRNewswire/ -- Happiness Biotech Group Limited (the "Company" or Nasdaq: HAPP), an innovative China-based nutraceutical and
About this update from Paranovus Entertainment Technology Ltd.
[{"type":"text","content":"NANPING, China, Aug. 4, 2020 /PRNewswire/ -- Happiness Biotech Group Limited (the \"Company\" or Nasdaq: HAPP), an innovative China-based nutraceutical and dietary supplements producer, announced today that the Company has officially launched a new category of products in personal care segment under the new brand, \"Cai Zhi Ning\", mainly targeting the elderly market. \nThese new personal care products are mainly featured with the addition of lucidum in their formula. The series of \"Ganoderma lucidum\" products that the Company introduced this time include: Ganoderma lucidum essence oil, Ganoderma lucidum cleansing milk, Ganoderma lucidum shampoo, Ganoderma lucidum shower gel and Ganoderma lucidum nourishing cream.\n\"The benefits of Lucidum are highly recognized in China. Happiness Biotech has been dedicated to developing Lucidum related products and we believe that these personal care products will be a very good supplement to our current nutraceutical products. This new series of \"Ganoderma lucidum\" products are developed and tailored for the elderly market, which has been the targeted demographic of our products. At present, we have 27 experience stores located near tourist attractions in different cities in China, from which the elderly people purchase our products while traveling. In the future, we will consider distributing our products on the major online platforms in China like Pinduoduo, Taobao and JD.com. The personal care market and cosmeceuticals are huge and continuing to grow. We expect to see great development of our business in this field,\" said Mr. Xuezhu Wang, CEO of the Company. \nAbout Happiness Biotech Group Limited\nHeadquartered in Nanping, China, Happiness Biotech Group Limited is an innovative China-based nutraceutical and dietary supplements producer focused on the research, development, manufacturing and marketing of a variety of products made from Chinese herbal extracts and other ingredients. The Company's goal is to provide high-quality products to our consumers. Over the past 14 years, the Company has established a product portfolio consisting of 32 CFDA registered \"Blue-Cap\" SKUs of nutraceutical and dietary supplements products. For more information, please visit: www.happ.org.cn.\nForward-Looking Statements\nThis press release contains forward-looking statements as defined by the Private ...