Business
EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV
NEW YORK, January 28, 2026--EDO, the TV outcomes company, announced the launch of EDO Always-On, a new cross-platform measurement offering designed to deliver automated, scaled performance data directly into media partners’ proprietary data platforms. This enhanced capability expands EDO’s long-standing measurement of TV and convergent campaigns, enabling always-on outcomes reporting for all brands and categories across all premium video.
About this update from Paramount Skydance Corporation
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