Business
EG America Selects PAR Technology to Transform Customer Loyalty with their New SmartRewards Program
NEW HARTFORD, N.Y., March 25, 2025--Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC, one of the largest and fastest growing convenience store operators in the U.S., has selected PAR Technology (NYSE:PAR) to power the relaunch of SmartRewards. Built on PAR Retail™, PAR’s industry-leading loyalty platform purpose-built for convenience and fuel retail, this next-generation program raises the bar for personalized customer engagem
About this update from Par Technology Corporation
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