Business
Papa Johns and Google Cloud Team Up to Deliver AI-Powered Pizza Experiences
Google Cloud will help elevate the Papa Johns customer experience by anticipating personal cravings and optimizing delivery routes, among other AI-powered
About this update from Papa John's International, Inc.
[{"type":"text","content":"Google Cloud will help elevate the Papa Johns customer experience by anticipating personal cravings and optimizing delivery routes, among other AI-powered upgrades\nATLANTA and SUNNYVALE, Calif., April 3, 2025 /PRNewswire/ -- Google Cloud today announced an expanded multi-year partnership with Papa Johns to revolutionize the pizza maker's ordering and delivery experience using the power of artificial intelligence (AI). Through the partnership Papa Johns has created an innovation team, named PJX, that will leverage Google Cloud's AI, data analytics and machine learning (ML) capabilities to provide a more frictionless and consistent experience for customers both inside its restaurants and throughout its digital channels.\n\n \n \n \n \n \n \n\n \nThrough its partnership with Google Cloud, Papa Johns expects to drive success through increased order frequency, higher-value orders, reduced customer service costs, improved customer satisfaction (via a chatbot powered by Google Cloud's technology) – and ultimately, more joyful pizza experiences.\n\"At Papa Johns, our aspiration is to be the best pizza makers in the business. Being the best means we are crafting great pizza and providing every single customer a superior experience along every part of their journey – from ordering, to delivery, to our loyalty program,\" said Todd Penegor, President and CEO, Papa Johns. \"Our partnership with Google Cloud will enable us to take personalization to the next level. We're not just reacting to orders – we're anticipating our customers' needs and proactively providing tailored recommendations and offers. This isn't just about convenience; it's about creating a truly joyful and personalized pizza experience that builds lasting loyalty.\"\nAs Papa Johns works to revolutionize the pizza industry through a commitment to unwavering quality and a seamless customer experience, PJX will focus on using Google Cloud's AI to improve customer support, drive advanced personalization and build proactive experiences \"from click to crust.\" Key projects for the team include:\nAnticipation of customer needs: Using Google BigQuery, Vertex AI, and Gemini, Papa Johns will proactively suggest orders through push notifications or email, based on learned customer preferences and anticipated needs for upcoming occasions like birthdays or sporting events.Hyper-persona...