Business
Panasonic LUMIX and Irvin Simon Announce Strategic Partnership Naming LUMIX as Official Camera Provider
Panasonic LUMIX, a global manufacturer of camera technology and electronics, and Irvin Simon Photographers, a New York-based national leader in volume portrait photography, today announced a strategic partnership designating Panasonic LUMIX as the official provider of camera systems for Irvin Simon Photographers.
About this update from Panasonic Holdings Corporation
[{"type":"text","content":"NEWARK, N.J., March 6, 2026 /PRNewswire/ -- Panasonic LUMIX, a global manufacturer of camera technology and electronics, and Irvin Simon Photographers, a New York-based national leader in volume portrait photography, today announced a strategic partnership designating Panasonic LUMIX as the official provider of camera systems for Irvin Simon Photographers.","length":428,"tagName":"p"},{"type":"image","alt":"Pictured here: (left) Eric Miller, President & CEO Irvin Simon Photographers, and (right) Matt Fraser, Business Development Manager LUMIX (PRNewsfoto/Panasonic Corporation of North America)","displaySize":"","headline":null,"caption":"Pictured here: (left) Eric Miller, President & CEO Irvin Simon Photographers, and (right) Matt Fraser, Business Development Manager LUMIX (PRNewsfoto/Panasonic Corporation of North America)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":228,"url":"https://media.zenfs.com/en/prnewswire.com/ceedbe4137328dbe173d76961eb7d183"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/haKRmyKkdPAGfQnAEGUndw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQwMjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ceedbe4137328dbe173d76961eb7d183","width":400,"height":228}},"href":"https://mma.prnewswire.com/media/2891208/Panasonic_Corporation_of_NA__Eric_Miller_President_and_CEO_Irvin_Simon.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As part of the agreement, Irvin Simon will standardize on the Panasonic LUMIX S5II full-frame mirrorless camera system, including LUMIX S-series lenses and volume-licensed firmware, across its photography operations. The partnership supports Irvin Simon's mission of capturing beautiful portraits and delivering exceptional Picture Day experiences for school communities, combining artistic quality with operational excellence at scale.","length":535,"tagName":"p"},{"type":"text","content":"Irvin Simon Photographers operates PictureDay.com, the leading online destination where families view and purchase school photographs. The platform plays a central role in the end-to-end Picture Day experience, connecting capture, data accuracy, production, and fulfillment. Th...