Press release
Palo Alto Networks Unveils AI-Generated Ad Campaign, Showcasing Secure Innovation in Action
The "Be A Genius. Deploy Bravely" campaign embraces the new age of advertising and encourages customers to deploy AI bravely SANTA CLARA, Calif., Sept. 18,
About this update from Palo Alto Networks, Inc.
[{"type":"text","content":"The \"Be A Genius. Deploy Bravely\" campaign embraces the new age of advertising and encourages customers to deploy AI bravely\nSANTA CLARA, Calif., Sept. 18, 2025 /PRNewswire/ -- Palo Alto Networks (NASDAQ: PANW), the global cybersecurity leader, today announced the launch of its latest advertising campaign, developed using a transformative, AI-powered process. The new approach allowed the company to move from concept to final production in a fraction of the time and cost of traditional methods, fully embracing the new age of advertising that is faster, more intelligent, and significantly more cost-effective.\nThe campaign, which consists of a ten-part series of ads featuring well known innovators from the past like Benjamin Franklin, Marie Curie and Leonardo da Vinci whose discoveries led to the formation of new industries, was created entirely with AI. The series is currently running across major business media outlets including CNBC, The Wall Street Journal, Forbes; Fortune and are also on social media platforms like YouTube and LinkedIn as part of an extended reach, multi-quarter brand campaign.\nView \"Be A Genius. Deploy Bravely.™\" previews \nBy using AI tools, including Google Veo, Gemini and Artlist the Palo Alto Networks marketing team dramatically accelerated key phases of the creative lifecycle, including concept creation, content generation, and multi-language localization. More specifically, their in-house creative team was able to leverage AI as a partner to suggest ideas, write copy, and generate visuals without the need for expensive photoshoots, video production or external agencies.\nThe team also used AI to assess and predict the creative's effectiveness. Before a scene was finalized, AI models analyzed the scripts and storyboards to evaluate their potential engagement and emotional resonance with target audiences. This data-driven approach allowed them to refine messaging and visuals for maximum impact, ensuring the final assets were optimized for performance from the very beginning.\nAs a result, production timelines were reduced from an average of nine months for a major advertising campaign, down to just one week per ad video. Previous campaigns cost tens of millions of dollars to produce, while the expense of one of these AI-generated ads was less than $1,000. Finally, the total number of internal emplo...