Business
Winner of Emmy Award
Winner of Emmy Award.
About this update from Oxford Metrics Plc
[{"type":"text","content":"\n OMG PLC\n23 September 2002\n\n\n 2D3 WINS EMMY AWARD\n\n FOR REVOLUTIONARY VISUAL EFFECTS TECHNOLOGY\n\n\nUS Television Academy Honours British Company's Contribution To Post Production\n\nOxford, UK September 23rd 2002 - The Academy of Television Arts & Sciences has\nannounced that 2d3's automated motion tracker boujou has been awarded a\nPrimetime Emmy Engineering Award.\n\nCited for its revolutionary impact on the creation of complex visual effects,\nboujou was awarded the Emmy at the Engineering and Interactive Television awards\nceremony in Los Angeles. The Emmy Award is given to 'an individual, company or\nan organization for developments in engineering that are either so extensive an\nimprovement on existing methods or so innovative in nature that they materially\naffect the transmission, recording or reception of television.'\n\nSeveral of this year's other Emmy award winners - Band of Brothers, Dinotopia,\nand Jack & The Beanstalk - are UK-based productions. All made use of boujou for\ntheir special effects.\n\n2d3, a division of OMG plc (AIM:OMG) was one of only five companies from around\nthe world to receive the award in this year's ceremony, together with Apple\nComputer, Inc.\n\nThe company was launched in 2000 to develop commercial applications based on\nleading research in the vision science field. Since its release early in 2001,\n2d3's debut product boujou has made a major contribution to high-profile feature\nfilms, television productions, music videos and commercials by facilitating the\ncreation of visual effects combining live footage and 3D, and by assisting in\ncomplex compositing tasks.\n\nboujou automates the process known as matchmoving or camera tracking, in which\nlive footage is exactly matched with computer-generated elements to create the\nvisual effects which are increasingly the lifeblood of contemporary\nentertainment production. Matchmoving was previously a highly skilled and\nexpensive process, adding significantly to the cost of film and television\npost-production. Using advanced adaptive algorithms developed from leading-edge\nvision science research, boujou has made it possible to create complex visual\neffects in a greater range of shooting conditions, and in a fraction of the time\npreviously required.\n\nWith feature film productions such as the Harry Potter series now routi...