Business
OUTFRONT Expands Sports Marketing Footprint as Official Out-of-Home Media Partner of the ABB FIA Formula E World Championship
OUTFRONT Media, one of the leading out-of-home (OOH) companies in the U.S. and a leader in in-real-life (IRL) media, has been named the Official OOH Advertising Partner of the 2026 ABB FIA Formula E Miami E-Prix, as well as the Associate Partner of Change. Accelerated. Live: Miami.
About this update from Outfront Media Inc.
[{"type":"text","content":"As Exclusive Out-of-Home Advertising Partner, OUTFRONT Unlocks Formula E IP Rights & Launches New Campaign for the 2026 Miami E-Prix ","length":136,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Feb. 2, 2026 /PRNewswire/ -- OUTFRONT Media, one of the leading out-of-home (OOH) companies in the U.S. and a leader in in-real-life (IRL) media, has been named the Official OOH Advertising Partner of the 2026 ABB FIA Formula E Miami E-Prix, as well as the Associate Partner of Change. Accelerated. Live: Miami.","length":326,"tagName":"p"},{"type":"image","alt":"OUTFRONT and Formula E activated a city-wide campaign across South Florida, including high-impact digital billboards and transit media in and around the Hard Rock Stadium and Miami International Autodrome.","displaySize":"","headline":null,"caption":"OUTFRONT and Formula E activated a city-wide campaign across South Florida, including high-impact digital billboards and transit media in and around the Hard Rock Stadium and Miami International Autodrome.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":295,"url":"https://media.zenfs.com/en/prnewswire.com/2c997e14b8af001346e8c6fe55f5233a"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/gMoE7e3WnllRYV00ayesnQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUyMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/2c997e14b8af001346e8c6fe55f5233a","width":400,"height":295}},"href":"https://mma.prnewswire.com/media/2874898/ABB_FIA_Formula_E.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This one-year partnership positions OUTFRONT as a core media extension of Formula E - bringing the energy of race weekend beyond the track and into the daily movement of the city. Through the agreement, OUTFRONT receives Formula E IP rights, enabling the use of official branding across marketing campaigns, creative executions and client activations, starting with this past weekend's 2026 Miami E-Prix.","length":408,"tagName":"p"},{"type":"text","content":""Our entire Formula E team is excited to welcome OUTFRONT Media as the Official Out-of-Home Advertising Partner for the 2026 Miami E-Prix," said Lee Zohlman, Partnerships Director at Formula E. "OUTFRONT has been instrumental in capturing the spirit of Formula E, providing an incredible platform to amplify ou...