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Mogo Named a Finalist at International FinTech Innovation Awards for Groundbreaking Adulting 101 Marketing Campaign
Mogo Named a Finalist at International FinTech Innovation Awards for Groundbreaking Adulti...
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[{"type":"text","content":"\n\n\n\nMogo Named a Finalist at International FinTech Innovation Awards for Groundbreaking Adulting 101 Marketing Campaign\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nMogo Named a Finalist at International FinTech Innovation Awards for Groundbreaking Adulting 101 Marketing Campaign\nCanada NewsWire\nVANCOUVER, March 9, 2016\n\n\n\nPopular national event series for the financially curious combines learning about \"adulting\" with a wine-infused party to receive major nod as innovative marketing approach from international judges.  \n\n\n\nVANCOUVER, March 9, 2016 /CNW/ - Mogo Finance Technology Inc. (TSX: GO), one of Canada's fastest growing financial technology companies, is thrilled to be selected as a finalist for the International FinTech Innovation Awards 2016 in the FinTech Marketing Category. Mogo has been recognized for their groundbreaking, national, millennials-and-money event series \"Adulting 101.\"\n\nThis novel approach to teaching financial literacy in a relevant and engaging context was nominated as one of five finalists selected in the FinTech Marketing Campaign of the Year category. \n\n\"We knew from audience and market response that we were connecting with millennials and the financially curious in an impactful way with these events—a mashup of wine-drinking and financial literacy education,\" said Chantel Chapman, Mogo's Financial Fitness Coach and creator of the Adulting 101 series. \"Our hope is to inspire millennials to be more mindful of their financial fitness. These events and Mogo's approach prove that finance doesn't have to be boring.\"\n\n\"It's rewarding to be recognized for our disruptive approach to financial services and it's clear that our message is resonating with consumers looking to get in control of their financial health,\" said Stephanie Leakey, Director of Marketing at Mogo. \"Being named a finalist alongside brands like MasterCard and Visa is great validation that the Mogo brand is making an impact on the traditional legacy banking ...