Business
Organto's "I AM ORGANIC" Branded Banana Honoured
Voted One Of the Top 5 Most Innovative Organic Branded Products Of The Year In The Netherlands ...
About this update from Organto Foods, Inc.
[{"type":"text","content":"Organto's \"I AM ORGANIC\" Branded Banana HonouredVoted One Of the Top 5 Most Innovative Organic Branded Products Of The Year In The NetherlandsVANCOUVER, BC and BREDA, THE NETHERLANDS / ACCESSWIRE / January 24, 2023 / Organto Foods Inc. (TSXV:OGO)(OTCQB:OGOFF)(FSE:OGF) (\"Organto\" or \"the Company\"), a leading provider of organic and non-GMO value-added fruit and vegetable products, today is honoured to announce that its I AM Organic branded banana has been voted as one of the Top 5 most innovative organic products of the year in the Netherlands. This honour reflects the brand's unique positioning as organic, fair, transparent and sustainable, supported by Organto's proprietary digital passport technology, addressing consumer demand for easy to access product information. This honour acknowledges the innovative work completed to date to digitize the journey of organic bananas from seed to fork with five priorities: certified organic, unique taste profile, carbon neutral footprint, sustainability and transparency.Organto participated in the \"Organic Product of the Year 2023\" (Bio Product van het Jaar) selection process which is organized and administered by both BioNederland* and FoodPersonality. BioNederland is the Association of Organic Producers and Trade and FoodPersonality is a platform for retail procurement managers in the food industry. In order to qualify, Organto's I AM Organic organic banana product had to have been introduced to the market after January 1, 2022, or launched in 2023, and had not previously participated in the selection process. Participation in the selection process is restricted to companies with an approved organic certification. Nearly 14,000 votes were cast and placed I AM Organic in the top 5.\"After dedicating significant time and resources to the technical innovation and digitization of this product, we are very honoured to have placed in the Top 5 in the Organic Product of the Year selection process. Our marketing team is thrilled with our results, and we believe this exposure will further increase our visibility with European retailers.\", commented Elke Schroevers, Director of Marketing Organto Europe BV. \"The timing of this result couldn't have come at a better time. We recently announced the acquisition of The New Fruit Group (see Jan 3 news release), a business with extensive supply ...