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Trailblazer becomes newest addition to Organigram suite of adult recreational cannabis brands
Trailblazer becomes newest addition to Organigram suite of adult recreational cannabis bra...
About this update from Organigram Global Inc.
[{"type":"text","content":"\n\n\n\nTrailblazer becomes newest addition to Organigram suite of adult recreational cannabis brands\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nMONCTON, NB, Sept. 26, 2018\n\n\n\nBrand developed in response to priorities and requests for quality value products from retail partners across the country\n MONCTON, NB, Sept. 26, 2018 /CNW/ - Organigram Holdings Inc. (TSX VENTURE: OGI) (OTCQX: OGRMF), the parent company of Organigram Inc. (the \"Company\" or \"Organigram\"), a leading licensed producer of medical marijuana, today unveiled Trailblazer, the newest addition to their portfolio of products ready for the launch of the adult use recreational cannabis market in Canada. \n\n \n \n\n \nTrailblazer was developed in rapid response to ongoing discussions with Organigram's jurisdictional and retail partners across Canada and their focus on offering high value offerings. \"Our brand strategy is creative and thoughtful, based on a concerted effort to wholly understand our current and future customers,\" explains Ray Gracewood, Chief Commercial Officer, Organigram. \n\"We always want to be nimble enough to respond to what our partners need. Across the country, the message has been clear that a high value, quality product is an important consideration for customers and an effective tool to help combat the black market for cannabis. Trailblazer delivers on both those fronts.\"\nThe brand concept behind Trailblazer is a celebration of the end of prohibition, Gracewood says.\n\"Forging the path to legalization has taken many years of hard work by citizens, industry and government, but here we are on the verge of a legal, adult recreational market in Canada in 2018,\" Gracewood says. \"The brand is a celebration of that effort and a reminder to always blaze your own trail.\"\nTrailblazer complements Organigram's premium and organic product offerings. The new product, currently planned to be sold at a slight discount to mainstream priced products across Canada, will be available in milled and pre-rolled varieties and wil...