Business
Organigram Unveils Comprehensive Suite of Adult Recreational Cannabis Brands
Organigram Unveils Comprehensive Suite of Adult Recreational Cannabis Brands Canad...
About this update from Organigram Global Inc.
[{"type":"text","content":"\n\n\n\nOrganigram Unveils Comprehensive Suite of Adult Recreational Cannabis Brands\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nMONCTON, NB, May 15, 2018\n\n\n\nConsumer preferences, authenticity and segmentation at heart of industry-leading brand portfolio\n\n\n\nMONCTON, NB, May 15, 2018 /CNW/ - Organigram Holdings Inc. (TSX VENTURE:OGI) (OTCQB:OGRMF) (the \"Company\" or \"Organigram\"), a leading licensed producer of medical marijuana based in Moncton, New Brunswick today unveiled their Phase 1 branding strategy for the adult recreational market in Canada. \n\nOrganigram's unprecedented recreational portfolio will be officially launched once adult use recreational cannabis is legal in Canada and includes the launch of The Edison Cannabis Company, ANKR Organics and Trailer Park Buds. \n\n\"Our recreational brand strategy incorporates the best of what we know about our current and potential customers, the industry and opportunities for growth, and the production of our premium products,\" says Greg Engel, CEO, Organigram. \"The addition of each of these brands is the result of more than 18 months of research, development and teamwork to better understand our products and consumers.\"\n\nAdult recreational use of cannabis in Canada is expected to be legalized in the summer of 2018.\n\nBRANDS \n\n\nEDISON CANNABIS COMPANY\n\nA premium product, The Edison Cannabis Company will offer dried cannabis, pre-rolled and cannabis oil products across Canada at the advent of adult recreational use in 2018. Mined from a comprehensive research project that included the launch of 'The Edison Project by OGI' in November 2017, the Edison brand was founded on the ceaseless pursuit of improvement and innovation at Organigram.The launch offered the Organigram team the opportunity to gather invaluable customer feedback and data and develop a final brand built on innovation, sophistication, creativity & quality.The marquee sub-brand offered within the Edison family is Edison Reserve, a line of products that represents the ...