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[{"type":"text","content":"\n Orca Interactive Ltd\n29 August 2007\n\n\n\nBlockbuster Israel Signs $3m Deal With Orca Interactive to Take Orca's Unique\nCombined IPTV and WebTV Solution\n\nOrca newly-launched first to market technology will enable Blockbuster Israel to\ndeliver digital content services to subscribers\n\nRa'anana, Israel - August 29, 2007 - Orca Interactive Ltd. (LSE: ORCA), a market\npioneer in providing IPTV middleware and applications, today announced that it\nhas signed a $3m deal with Blockbuster Israel, the Israeli franchise of\nBlockbuster Inc, the leading global provider of in-home rental, retail movie\nand game entertainment.\n\nOrca is also announcing that it is first to market with a unique combined IPTV\nand WebTV solution. This innovative new WebTV technology will enable Blockbuster\nto deliver advanced digital content services to its subscribers.\n\nExpanding on Orca Interactive's cutting edge RiGHTv middleware platform with\nall-new capabilities, the combined IPTV and WebTV solution supports both managed\nand unmanaged environments, eliminating boundaries to help service providers\nexpand their customer base and market reach. IPTV service providers will also be\nable to broaden offerings to existing subscribers with anytime, anywhere TV\nservices for on-the-go digital content over mobile PCs. In addition, content\nofferings can be extended beyond IPTV to enable WebTV, diverse multimedia, niche\ncontent and user generated content (UGC).\n\nUsing Orca's new combined solution, Blockbuster Israel will launch a new\nInternet service for progressive download of up-to-date digital content over PCs\nby the end of the year. In early 2008, Blockbuster Israel plans to provide an\nIPTV-ready STB to enable TV connectivity from the PC and advanced services such\nas Push VOD and HDTV, followed by a complete digital TV offering.\n\n'This announcement marks a new era for Blockbuster Israel, driving us to the\nforefront of next-generation video services and demonstrating our market\nleadership. Breaking new ground with a cutting-edge Web service, we can now\ndeliver the latest movies and television series directly to subscribers' homes\nthrough an advanced digital platform', commented Ofer Lowy, Chairman of\nBlockbuster Israel. 'Orca's unique solution powers high quality interactive TV\nand digital content services, so that our subscribers ca...