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Craft Brew Alliance Announces Letter of Intent to Enter Strategic Partnership with Appalachian Mountain Brewery, Inc.

Craft Brew Alliance Announces Letter of Intent to Enter Strategic Partnership with Appalachian Mountain Brewery, Inc..

articleOptimus Healthcare Services, Inc.December 2, 20145/company/optimus-healthcare-services-inc/news/craft-brew-alliance-announces-letter-of-intent-to-enter-strategic-partnership-with-appalachian-mountain-brewery-inc
Craft Brew Alliance Announces Letter of Intent to Enter Strategic Partnership with Appalachian Mountain Brewery, Inc.

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[{"type":"text","content":"\n \n Craft \n Brew Alliance, Inc. (“CBA”) \n (Nasdaq:BREW), an independent craft brewing company, today announced it \n has signed a Letter of Intent (the “Letter”) to form a strategic \n partnership with Boone, NC-based Appalachian \n Mountain Brewery, Inc. (“AMB”) (OTC:HOPS). Under the terms of the \n Letter, the two publicly traded companies will explore potential \n opportunities to drive business growth and shareholder value through \n sharing resources in key strategic areas including, but not limited to, \n brewing, purchasing, distribution, and sales. The prospective \n partnership also gives AMB’s employees access to CBA’s \n thought leadership, technical resources and 30+ years of experience in \n brewing, branding and bringing to market world-class American craft \n beers.\n \n \n \n Appalachian Mountain Brewery Long Leaf IPA; Craft Brew Alliance announces letter of intent to enter strategic partnership with Appalachian Mountain Brewery, Inc. (Photo: Business Wire) \n\n\n \n CBA and AMB share several \n similarities that reinforce the strategic alignment and cultural fit \n between both companies, including distinctive and identifiable brands \n that are rooted in real local heritage and a strong belief in the \n importance of community, philanthropy and sustainability. CBA’s \n portfolio of brands includes three of the industry’s pioneering craft \n brewing companies, Widmer Brothers Brewing, Kona Brewing and Redhook \n Brewery. All three companies are well known for their community \n involvement and commitment to environmental sustainability – from Widmer \n Brothers’ industry-leading water conservation efforts to Kona Brewing’s \n innovative use of solar power to supply its energy needs. Similarly, \n Appalachian Mountain Brewery oversees multiple programs focused on \n enriching its local communities, including its Pints for Non-Profits \n program and “We Can So You Can” initiative, which donates proceeds from \n every 16 oz. can sale towards the revitalization of mountains and rivers \n throughout the Appalachian Mountain Chain.\n \n \n “This kind of partnership aligns perfectly with what we’re building CBA \n to do: help bring authentic craft beers and brands to beer lovers from \n coast to coast. As we look t...

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