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Paynela Appoints Healthcare Technology Veteran William Febbo to Board of Directors
Former OptimizeRX CEO Brings Extensive Digital Health and Pharmaceutical Patient Assistance Expertise to AI-Driven Healthcare Financing Company NEW
About this update from Optimizerx Corporation
[{"type":"text","content":"\nFormer OptimizeRX CEO Brings Extensive Digital Health and Pharmaceutical Patient Assistance Expertise to AI-Driven Healthcare Financing Company\n\n\n NEW YORK--(BUSINESS WIRE)--\nPaynela, a leading healthcare financing company revolutionizing claim processing through artificial intelligence that leverages AI advancements to process thousands of medical claims in under a minute, today announced the appointment of William Febbo to its Board of Directors, effective immediately. Febbo brings over 30 years of experience in healthcare technology, digital health innovation, and pharmaceutical patient assistance programs to the rapidly growing company.\n\n\nFrom 2016 to 2025, Febbo served as Chief Executive Officer and Director of OptimizeRX Corporation (NASDAQ: OPRX). During his tenure, he transformed OptimizeRX from a single point-of-care product into a comprehensive omnichannel platform serving top pharmaceutical companies. Under his leadership, the company became a leading provider of digital health solutions, enhancing communication between life sciences companies, healthcare providers, and patients, specifically improving access to medications through financial assistance programs.\n\n\n\"We are thrilled to welcome William to our Board of Directors,\" said Mary-Beth Macaluso, CEO of Paynela. \"His deep expertise in pharmaceutical patient assistance programs, digital health technology, and his proven track record of scaling healthcare companies make him an invaluable addition to our team. William's experience aligns perfectly with our mission to eliminate financial barriers between patients and the medications they need.\"\n\n\nFebbo currently serves as Office of the Chairman at Oxbridge Health, where he continues to champion innovative healthcare solutions focused on cost transparency and predictability. He also serves on the Board of Directors at LifeMD and as Faculty/Mentor at MIT’s LinQ program, supporting the next generation of healthcare entrepreneurs and scientists.\n\n\n“I’m honored to join Paynela’s board at such a pivotal time. The company’s mission to ensure patients receive the support they need quickly, transparently, and in full, resonates deeply with me. I’ve spent my career focused on solutions that attempt to declutter the patient journey, with a vision toward building systems that are both innovative and endurin...