Business
OptimizeRx’s Karina Castagna Named One of the 2023 PM360 ELITE 100
Castagna was recognized as a Digital Crusader for her ongoing and leading-edge work in digital access to therapies for patients ROCHESTER, Mich., May 18, 2023
About this update from Optimizerx Corporation
[{"type":"text","content":"Castagna was recognized as a Digital Crusader for her ongoing and leading-edge work in digital access to therapies for patients\nROCHESTER, Mich., May 18, 2023 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the “Company”) (Nasdaq: OPRX), a leading provider of point-of-care technology solutions helping patients start and stay on therapy today announced that Karina Castagna, Senior Vice President of Access and Adherence, has been named one of the 2023 PM360 ELITE 100 in the Digital Crusader category. The PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represents the most influential people in the healthcare industry today. Advancing digital access at point-of-care is Karina Castagna’s key focus and her efforts in this area help provide greater access to life-saving medications for patients. She partners with pharma and their patient support Hub partners to digitize processes at the point of care to bring more awareness to access pathways and make therapies easier for doctors to prescribe and patients to access. Karina believes every life sciences company must have digital as a key pillar in its marketing and access strategy for point-of-care and point-of-prescribe to better serve both patients and providers. Karina views her role from a patient-centric perspective. Digital platforms allow her and her team to solve providers' challenges in helping patients access much-needed life-altering specialty medications. She helps industry utilize technology that connects the ecosystem from the manufacturer, pharmacy, Hub, and payer to bring therapies to patients. Steve Silvestro, Chief Commercial Officer at OptimizeRx commented, “We are delighted that Karina has been recognized with this award. She is dedicated to creating new digital pathways for pharma that allow providers to overcome prescribing hurdles and remove barriers for patients to start and stay on medication. Her patient-focused work in the Access and Adherence space continues to drive industry innovation and demonstrates the thought leadership and tireless effort that is inherent in a Digital Crusader.” The PM360 ELITE Awards were established in 2015 to recognize individuals and teams who have made a significant impact on the life sciences and healthcare industries throughout their careers. More than 500 submissions were received, and nominees were evalua...