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OptimizeRx Brings Real-World Evidence-Driven Engagement Programs to Social Media With New Exclusive Partnership
The latest omni-channel platform extension gives pharma access to up to 84% of prioritized HCPs on social media with content that is specific to their
About this update from Optimizerx Corporation
[{"type":"text","content":"The latest omni-channel platform extension gives pharma access to up to 84% of prioritized HCPs on social media with content that is specific to their specialty\nROCHESTER, Mich., June 23, 2022 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the “Company”) (Nasdaq: OPRX), a leading provider of point-of-care technology solutions helping patients start and stay on therapy, today announced a major extension of its omni-channel platform reach through an exclusive partnership with Equals 5. The new extension is the only healthcare provider (HCP)-level solution providing targeted physician engagement on social media platforms. The partnership marks the first time real-world data from healthcare and social data can be used in combination to deliver valuable treatment information to physicians on social media platforms. “We chose to collaborate with OptimizeRx because we were looking for a partner with capabilities and data that, together, could enhance both our technologies, creating true omni-channel coverage in reaching HCPs,” commented Ron Scalici, co-founder of Equals 5. “OptimizeRx’s application of AI to real-world data assets that can determine the right time to engage HCPs – at the moment their patients most need it – is unique in the market, and perfectly complements the technology we’ve built which enables us to reach those same HCPs on social media. We couldn’t be more excited about the possibilities to make meaningful connections between life sciences and physicians this way.” The only HCP-level engagement solution offering true-omni channel reachLife sciences organizations can now confidently deliver the same message on webpages, social media, and clinical workflow from within a single healthcare communications platform. The Company’s “Therapy Initiation and Persistence Platform,” is the only HCP engagement solution that offers true omni-channel reach at the physician-level including: in the electronic health record (EHR), throughout the full clinical workflow,online and behind the firewalls at the majority of health systems in the United States, andnow, on Facebook and Instagram allowing for true surround sound of brand awareness for life sciences. Steve Silvestro, chief commercial officer at OptimizeRx, stated, “We’re extremely impressed by the Equals 5 technology. On initial testing, we’re seeing average match results for up to 84...