Business
Marketing update
Marketing update.
About this update from Optibiotix Health Plc
[{"type":"text","content":"\n \n \n RNS Number : 9473D\n OptiBiotix Health PLC\n 25 February 2020\n \n \n \n OptiBiotix Health plc\n \n \n (\n \n \"OptiBiotix\" or the \"Company\")\n \n \n Marketing update\n \n \n OptiBiotix Health plc (AIM: OPTI), a life sciences business developing compounds to tackle obesity, high cholesterol, diabetes and skincare,\n provides the following marketing update.\n \n \n SlimBiome® is Generally Recognized as Safe (\"GRAS\") \n \n OptiBiotix has self-affirmed its patented SlimBiome® ingredient is GRAS per US Code 21 CFR 170.30. This affirmation is based on a complete evaluation of all ingredients and processes used to manufacture SlimBiome® and confirmation of GRAS status for all materials used in the SlimBiome® formulation. GRAS status is a United States Food and Drug Administration (FDA) requirement for any ingredient or additive used in food products sold in the United States.\n \n \n Online Subscription Service\n \n OptiBiotix has introduced a subscription service for its on line store www.optibiotix.online. The service allows customers to subscribe to repeat orders and benefit from a discount on product and delivery costs. Currently the first order is 10% off, with subsequent orders thereafter at a 15% discount to help encourage continual subscription. The subscription service has been introduced to improve customer convenience and help OptiBiotix determine future demand allowing better inventory management, and support ongoing supplier discussions to reduce the cost of goods and improve margins. \n \n \n Investor discount code\n INVESTOR20\n \n OptiBiotix appreciates the ongoing support and feedback from its investors on existing and new products. This helps the Company improve existing products (e.g. a new smaller CholBiomeX3 tablet), and feeds directly into its new product development pipeline. It plans to launch a range of new products with retail partners, and on its online store in the coming months. These include a range of healthy snacks (e.g fruit and fibre gummies) under the SnackSmart™ brand, pancake mixes, a new blueberry and raspberry snack bar, and an extension of its breakfast range to include porridge containing SlimBiome®.\n \n In recognition of the valuable feedback OptiBiotix receives f...