Business
Launch of SlimBiome® range in Holland & Barrett
Launch of SlimBiome® range in Holland & Barrett.
About this update from Optibiotix Health Plc
[{"type":"text","content":"\n \nRNS Number : 8947Y OptiBiotix Health PLC 07 January 2020 \n\nOptiBiotix Health plc\n(\"OptiBiotix\" or the \"Company\")\n \nLaunch of a SlimBiome® containing product range with Holland & Barrett\nOptiBiotix Health plc (AIM: OPTI), a life sciences business developing compounds to tackle obesity, high cholesterol, diabetes and skincare, announces the launch of a product range containing OptiBiotix's SlimBiome® proprietary weight management technology under the SlimBiome® brand with Holland & Barrett (\"H&B\").\n \nH&B (www.hollandandbarrett.com) is a chain of health food shops with over 1,300 stores in 16 countries. Their SlimBiome® product range (https://www.hollandandbarrett.com/shop/brands/slimbiome/) will be initially sold in the United Kingdom, Republic of Ireland, Netherlands, Belgium and Sweden. \n \nThis launch of SlimBiome® is the first with a major retailer. H&B is an ideal partner because of their knowledge and experience in marketing functional food supplements. This partnership helps build product awareness, enhances product credibility, and builds brand identity, which helps advance commercial discussions in overseas markets. \n \nDr. Fred Narbel, Managing Director of OptiBiotix's prebiotics division, commented: \"We are very pleased to announce this agreement with Holland & Barrett, the first with a major retailer for SlimBiome®. Partnering with a company which has the retail experience, marketing reach, and the size of H&B increases exposure and awareness of SlimBiome®, both nationally, and internationally. This helps build brand awareness and as sales volumes increase, will lower the cost of goods. This is another step in building sales of SlimBiome® across the world as we leverage newsflow of launches and awards and look to replicate similar deals in North America, India, Australia, and other major territories in 2020.\" \n \nFor further information, please contact:\n \n\n\n\n\nOptiBiotix Health plc\n\n\nwww.optibiotix.com\n\n\n\n\nStephen O'Hara, Chief Executive\n\n\nContact via Walbrook below\n\n\n\n\n \n\n\n \n\n\n\n\nfinnCap (Broker)\n\n\nTel: 020 7220 0500\n\n\n\n\nGeoff Nash / Kate Bannatyne (Corporate Finance)\n\n\n \n\n\n\n\nCami...