Business
GoFigure® distribution agreement for Poland
GoFigure® distribution agreement for Poland.
About this update from Optibiotix Health Plc
[{"type":"text","content":"\n \nRNS Number : 7617Z OptiBiotix Health PLC 22 May 2019 \n\nOptiBiotix Health plc\n(\"OptiBiotix\")\n \nGoFigure® distribution agreement for Poland \n \nOptiBiotix Health plc (AIM: OPTI), a life sciences business developing compounds to tackle obesity, high\ncholesterol and diabetes, announces it has appointed Extensor as its exclusive distributor of OptiBiotix's own label GoFigure® consumer weight management products in Poland. \n \nThe agreement grants Extensor the exclusive rights to import, market and distribute OptiBiotix's GoFigure® range of meal replacements, flapjacks and mueslis containing its award winning SlimBiome® technology within the Polish market. This agreement has been signed accompanied by an initial modest five figure order and registration of gofigure.pl for online promotion of the products within the Polish market. \n \nExtensor is a well-known Polish brand that was established over 19 years ago for the creation and promotion of products with the highest quality and safety levels in the Health and Wellness sector. The company works with world leaders in the whey protein industry and in 2002, introduced high-protein supplements to the Polish market. Extensor has an extensive distribution network across Poland and is sold through multiple on-line channels, wholesalers, and retail outlets across shops in Poland. \n \nThis agreement is a strategic step to take OptiBiotix's own label GoFigure® products to international markets. This builds GoFigure® brand recognition, enhancing brand value, and creates a further demand for SlimBiome®, the functional ingredient within Gofigure® products. \n \nChristina Wood, Sales & Marketing Director commented: \"We are pleased to announce this exclusive distribution deal for the commercialisation of our GoFigure® products in the Polish market. This is part of a commercial strategy of working across multiple levels of the value chain (manufacturer, formulator and distributor) for the supply of white label and own label branded products. This is the first step in taking OptiBiotix's own label GoFigure® products to international markets. This increases brand recognition and value in addition to creating a de...