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OpenText Digital Asset Management Integrates With SAP® hybris® Solutions to Deliver the Future of Customer Experience and Engagement
OpenText Digital Asset Management Integrates With SAP® hybris® Solutions to Deli...
About this update from Open Text Corporation
[{"type":"text","content":"\n\n\n\nOpenText Digital Asset Management Integrates With SAP® hybris® Solutions to Deliver the Future of Customer Experience and Engagement\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nOpenText Digital Asset Management Integrates With SAP® hybris® Solutions to Deliver the Future of Customer Experience and Engagement\nCanada NewsWire\nWATERLOO, Ontario, Sept. 17, 2015\n\n\n\nSolutions from Technology Leaders Help Customers Go Beyond CRM for a Complete Omni-Channel Experience\n\n\n\nWATERLOO, Ontario, Sept. 17, 2015 /CNW/ -- OpenText™ (NASDAQ: OTEX, TSX: OTC), a global leader in Enterprise Information Management (EIM), today announced that it has extended its integration of OpenText Digital Asset Management (DAM) with SAP® hybris® solutions to deliver a complete omni-channel experience. This announcement heralds a new era of unified customer experience enabling companies to go beyond the capabilities provided by traditional CRM solutions with an engaging and consistent customer experience across all channels of engagement. \n\n\nIn an omni-channel world where information flows seamlessly, convenience and flexibility across all channels is imperative. To gain customer attention, information and content has to be relevant, rich and informative beyond that from other sources, targeted at their current needs and optimized for consumption, making digital assets a key component of successful customer engagement. Digital asset management is the foundation for helping ensure that digital assets such as marketing and product images, text, video and audio are managed and delivered consistently and seamlessly across all channels. Recently named a leader in Digital Asset Management for Customer Experience by Forrester Research1, OpenText DAM for SAP serves as that centralized, secure and accessible repository to manage digital media, branding and video. \n\n\"Organizational information has traditionally lived in separate and siloed systems, which can impede the flow of information from one area to the next,\" said Adam Howatson, chief mark...