NIS Holdings Announces the New Design of the Earn IQ Rewards Card

NIS Holdings, Corp. (OTC: NISC) and Alpha Dynamic Group, Inc. are pleased to announce the completed design for the new Earn IQ rewards card to be launched soon after the completion of the pilot program.

The design aesthetic of Earn IQ's branding focuses on balance of simple elegance and playful whimsy. In designing the card, award winning creative graphic design studio of Vasilis Magoulas aka www.vamadesign.com, maintained alignment with this brand image as it will be displayed on the website and all relevant material.

The same quality and printing standards as a credit card will apply to this dynamic new rewards channel. Also to be included is an added technology feature in the form of a QR code printed on the backside, which enables the transfer of data. This places the Earn IQ card in a competitive position, as QR codes have become an increasingly popular element in a variety of printed marketing and advertising collateral. Consumers will be able to scan the code via Earn IQ network tablets located at participating stores.

Through the Earn IQ reward card program, cardholders will be able to accumulate points and spend the cash value amount they have earned at any participating retailers within the Earn IQ network. The physical card will be one of three redemption vehicles. The other two being via the Earn IQ mobile app or online shopping, where the points redemption process will be automatic.

The card will be available for free to Earn IQ members after registering on the commercial web site. Consumers will also be able to obtain the card through participating stores and register it online or through the mobile app.

“The newly designed Earn IQ card is an exciting new option for consumers. It will give our members competitive value benefits through our flexible rewards program” said Vasiliki Anagnostou, Secretary of NIS Holdings Board of Directors.

The newly designed Earn IQ card can be currently seen at: http://www.nisholdings.com/images/earniqcard.jpg

About NIS Holdings Corp.

NIS Holdings Corp. is a public holding company with its common stock currently traded on the over-the-counter (OTC) markets, under the ticker symbol NISC. It is registered in Carson City, Nevada and headquartered in the New York City. The Company specializes in the acquisition of firms in profitable markets with high-potential and capable of achieving sustainable growth. NIS Holdings provides professional support for its consolidated subsidiaries through operational business management, financing, and controlling activities. The Company targets three key business sectors: the customer loyalty management market, the gift card industry and the marketing consulting industry.

http://www.nisholdings.com

About Alpha Dynamic Group, Inc.

Alpha Dynamic Group, a subsidiary of NIS Holdings, is a provider of loyalty marketing solutions focused on the retail industry which helps businesses better understand the needs of their target groups by mapping the entire chain of customer loyalty activities from account management and management of redemption processes, to the implementing of advertising campaigns.

www.alpha-dynamic.net

Issued by NIS Holdings Corp.

For further information in this release please contact Mrs. Vasiliki Anagnostou at NIS Holdings, Corp. on tel.: 212-6881007, e-mail: investors@nisholdings.com

This document was produced by and the opinions expressed are those of NIS Holdings Corp. as of the date of writing and are subject to change without obligation to update. It has been prepared solely for information purposes and for the use of the recipient. It does not constitute an offer or an invitation by or on behalf of NIS Holdings Corp. to any person to buy or sell any security. Any reference to past performance is not a guide to future performance. The information and analysis contained in this publication have been compiled or arrived at from sources believed to be reliable, but NIS Holdings Corp. does not make any representation as to their accuracy or completeness and does not accept liability for any loss arising from the use hereof.

This release may contain forward-looking statements, including, without limitation, statements containing the words "believes", "anticipates", "expects", "intends", "plans", "seeks", "estimates", "may", "will", "could", "stands to" and "continues", as well as similar expressions. Such forward-looking statements may involve known and unknown risks, uncertainties and other factors which might cause the actual results, financial condition, performance or achievements of NIS Holdings Corp., or industry results, to be materially different from any historic or future results, financial conditions, performance or achievements expressed or implied by such forward-looking statements. Given these uncertainties, the reader is advised not to place any undue reliance on such forward-looking statements. These forward-looking statements speak only as of the date of publication of this document. NIS Holdings Corp. expressly disclaims any obligation to update any such forward-looking statements in this document to reflect any change in its expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based, unless required by law or regulation.