Business
OMNICOM MEDIA GROUP TO CONSOLIDATE ALL INFLUENCER CAPABILITIES UNDER CREO
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) is consolidating all its influencer marketing capabilities globally under the Creo brand. With this move, OMG is putting the integrated "influencers as a media channel" playbook at the core of its global influencer offer to clients; and enabling clients across all of its markets to benefit from Creo's first- mover data partnerships across the influencer ecosystem.
About this update from Omnicom Group Inc.
[{"type":"text","content":"Consolidation Brings Industry-leading Playbook, Technology and Partnerships from Flagship Influencer Agency Brand to Clients Across OMG's Global Footprint","length":164,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, April 22, 2025 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) is consolidating all its influencer marketing capabilities globally under the Creo brand. With this move, OMG is putting the integrated "influencers as a media channel" playbook at the core of its global influencer offer to clients; and enabling clients across all of its markets to benefit from Creo's first- mover data partnerships across the influencer ecosystem.","length":499,"tagName":"p"},{"type":"image","alt":"Omnicom Media Group Logo","displaySize":"","headline":null,"caption":"Omnicom Media Group Logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":57,"url":"https://media.zenfs.com/en/prnewswire.com/62665c3b5d1ab8be25ae5b084166ca46"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/L0xk6Hg40Qrm2nEY4WbhwA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEwMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/62665c3b5d1ab8be25ae5b084166ca46","width":400,"height":57}}},{"type":"text","content":"Responding to business outcomes and measurement challenges in a fragmented market segment, Creo's integrated approach leverages the data assets within Omni – the open operating system that supports all Omnicom agencies – to enable more relevant creator discovery, more precise planning and measurement, and a more direct connection between creator and consumer actions.","length":373,"tagName":"p"},{"type":"text","content":""With influencers playing an outsized role in how consumers discover, experience and ultimately choose a brand, we're bringing together the deep capabilities that we have built in this space - across all of our regions - under a single brand and approach to ensure that every client, in every market can access the same industry-leading talent, tools and technology to build influencer partnerships that unlock brand growth," said OMG CEO Florian Adamski.","length":469,"tagName":"p"},{"type":"text","content":"In select markets, the capabilities will operate as OMGCreo.","length":60,"tagName":"p"},{"type":"text","conte...