Business
NEW REPORT FROM OMNICOM MEDIA GROUP PROVIDES A ROADMAP FOR MARKETERS IN THE BRAVE NEW WORLD OF GEN AI SEARCH
A new report from Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), reveals the changing consumer behaviors and attitudes around GenAI that are transforming Search marketing, and what steps brands must take to ensure discoverability in a marketing world where embracing Generative Engine Optimization (GEO) - which impacts how AI perceives, process and prioritizes information - has become the new baseline for discoverability.
About this update from Omnicom Group Inc.
[{"type":"text","content":"As majority of consumers see AI overviews as a single source of truth, Generative Engine Optimization (GEO) is becoming the new baseline for discoverability ","length":156,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Oct. 7, 2025 /PRNewswire/ -- A new report from Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), reveals the changing consumer behaviors and attitudes around GenAI that are transforming Search marketing, and what steps brands must take to ensure discoverability in a marketing world where embracing Generative Engine Optimization (GEO) - which impacts how AI perceives, process and prioritizes information - has become the new baseline for discoverability.","length":500,"tagName":"p"},{"type":"image","alt":"Consumers now expect to get their ideal answers from AI overviews","displaySize":"","headline":null,"caption":"Consumers now expect to get their ideal answers from AI overviews","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/f566284c1f55ae6137d127f2b42a630a"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/ONrBv8VGm3V27DLqVKVT1Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/f566284c1f55ae6137d127f2b42a630a","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2790556/Consumers_now_expect_to_get_their_ideal_answers_from_AI_overviews.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As the latest installation of OMG's ongoing Future of Search exploration of the consumer and cultural forces that have transformed search marketing from a channel into a behavior, the new report - Generative Engine Optimization: The New Paradigm for Discovery in the GenAI Era - reveals a search landscape that has been radically transformed as consumers turn to GenAI for information, advice, comparison shopping and entertainment, engaging in full conversations without clicking click away to publisher - or brand - websites.","length":531,"tagName":"p"},{"type":"text","content":"AI Overviews as the Single Source of Truth ","length":42,"tagName":"p"},{"type":"text","content":"According to new consumer research irevealed in the report, 65% of consumers now expect to get their ideal answers from AI overviews - a featu...