Business
Luckie Names Scott Gelber Chief Executive Officer to Lead Next Phase of Agency's Growth
Marketing agency Luckie announced today that Scott Gelber is the company's new Chief Executive Officer, marking a key leadership transition as the firm looks to accelerate growth across the Southeast.
About this update from Omnicom Group Inc.
[{"type":"text","content":"BIRMINGHAM, Ala. and ATLANTA, Oct. 6, 2025 /PRNewswire/ -- Marketing agency Luckie announced today that Scott Gelber is the company's new Chief Executive Officer, marking a key leadership transition as the firm looks to accelerate growth across the Southeast.","length":273,"tagName":"p"},{"type":"image","alt":"Scott Gelber, Chief Executive Officer, Luckie","displaySize":"","headline":null,"caption":"Scott Gelber, Chief Executive Officer, Luckie","className":"","disableSlideshowImg":false,"size":{"original":{"width":358,"height":358,"url":"https://media.zenfs.com/en/prnewswire.com/df90ceaf7ba74d88ee8d409f1f8bcb8f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/os3hfvDX_nYhvmvn6mUoJQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/df90ceaf7ba74d88ee8d409f1f8bcb8f","width":358,"height":358}},"href":"https://mma.prnewswire.com/media/2787923/Luckie_Scott_Gelber.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Gelber joins Luckie after nearly 25 years at Merkley+Partners, a New York-based Omnicom agency, where he most recently served as President. His background includes leadership roles across media, data, and technology, including tenure as Chief Digital Officer. Since 2018, Gelber has doubled the size of the agency's media clients, achieved exponential revenue growth in the firm's healthcare roster, and led an aggressive transformation to move the agency into a digital-first position. Over the course of his career, Gelber has worked extensively with global brands, including Mercedes Benz, AstraZeneca, Novartis, Pfizer, Citi, White Castle, Florida's Natural, BIC, and more.","length":689,"tagName":"p"},{"type":"text","content":"At Luckie, Gelber will focus on expanding the agency's creative, media, and analytics capabilities while driving growth across categories that are ripe for innovation and willing to challenge conventional thinking. He will play a lead role in shaping Luckie's future, combining his big-agency experience with the agility and entrepreneurial spirit at Luckie to help clients move smarter and quicker through complex markets.","length":431,"tagName":"p"},{"type":"text","content":""Scott isn't here to just maintain the status quo — he's here to help us raise the bar," said Tom Luckie, chair...