Business
Flywheel Accelerates Its Connected Commerce Vision with Integration of TPN
Flywheel, the worldwide leader in commerce media and technology solutions and part of Omnicom (NYSE: OMC), today announced that TPN, Omnicom's flagship retail and commerce agency, has joined the Flywheel organization.
About this update from Omnicom Group Inc.
[{"type":"text","content":"The move combines TPN's retail, shopper, and creative expertise with Flywheel's global commerce technology platform, strengthening its position as the world-class leader in unified commerce across online and in-store channels.","length":234,"tagName":"p"},{"type":"text","content":"BALTIMORE, Jan. 5, 2026 /PRNewswire/ -- Flywheel, the worldwide leader in commerce media and technology solutions and part of Omnicom (NYSE: OMC), today announced that TPN, Omnicom's flagship retail and commerce agency, has joined the Flywheel organization.","length":261,"tagName":"p"},{"type":"image","alt":"Flywheel Accelerates Its Connected Commerce Vision with Integration of TPN","displaySize":"","headline":null,"caption":"Flywheel Accelerates Its Connected Commerce Vision with Integration of TPN","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":192,"url":"https://media.zenfs.com/en/prnewswire.com/0ecd4f3d30f6833345846b5be901602d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/dtcFOBbhDJtAzc6SlrmlLA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTMzODtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/0ecd4f3d30f6833345846b5be901602d","width":400,"height":192}},"href":"https://mma.prnewswire.com/media/2850536/Flywheel_TPN_2025.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Transitioning TPN into Flywheel underscores Omnicom's commitment to leading the next wave of connected commerce," says Duncan Painter, CEO, Flywheel Commerce Network and Omni. "The move marks a major milestone in Flywheel's growth journey, combining TPN's 40+ years of retail and creative expertise with Flywheel's global scale in technology, data, and media to meet the rapidly changing needs of modern brands and shoppers."","length":467,"tagName":"p"},{"type":"text","content":"Leading the Future of Connected Commerce","length":40,"tagName":"p"},{"type":"text","content":"Through this transition, TPN's operations, talent, and client relationships will become part of the Flywheel brand. The combined team will empower clients to seamlessly connect strategy, creativity, data, and activation, both in-store and online, within one unified global platform. ","length":286,"tagName":"p"},{"type":"text","content":""The future opportunity of commerce lives in the connection betwee...