Business
Clinch Appoints Former McDonald's CMO Tariq Hassan to Board of Advisors
Clinch, the Agentic AI platform for omnichannel campaign orchestration, today announced the appointment of Tariq Hassan, former Chief Marketing and Customer Experience Officer of McDonald's, to its global Advisory Board.
About this update from Omnicom Group Inc.
[{"type":"text","content":"Hassan's Appointment Highlights Clinch's AI-Driven Mission to Unify Creative and Media as CMOs Accelerate AI Adoption","length":125,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Clinch, the Agentic AI platform for omnichannel campaign orchestration, today announced the appointment of Tariq Hassan, former Chief Marketing and Customer Experience Officer of McDonald's, to its global Advisory Board.","length":270,"tagName":"p"},{"type":"image","alt":"Clinch logo (PRNewsfoto/Clinch)","displaySize":"","headline":null,"caption":"Clinch logo (PRNewsfoto/Clinch)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":133,"url":"https://media.zenfs.com/en/prnewswire.com/1e4a38c8a625058d9a2f2c9e670169a8"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/S3GBltaeOHx_2mft1oCpuQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTIzNDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/1e4a38c8a625058d9a2f2c9e670169a8","width":400,"height":133}},"href":"https://mma.prnewswire.com/media/2323823/clinch_logo_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Hassan, one of the industry's most recognized marketing leaders, brings more than two decades of global marketing, communications, and brand leadership experience to Clinch. Most recently, he led all marketing efforts at McDonald's USA, including digital, media, CRM, brand content and engagement, and consumer insights. Prior to McDonald's, Hassan held senior roles at HP, Omnicom Group, Bank of America, and Petco, where he repositioned the company as a lifestyle pet brand and helped lead its successful IPO in 2021. He has been recognized with the Adweek Brand Genius Award for his imaginative approach to brand transformation and named an Adweek DEI Champion for his commitment to building diverse and inclusive teams.","length":735,"tagName":"p"},{"type":"text","content":""Tariq's unique perspective as a Fortune 500 CMO is helping to accelerate Clinch's growth and response to heightened demand," said Oz Etzioni, CEO and Co-founder at Clinch. "Global marketers are under immense pressure to deliver measurable results faster, while embracing the transformative potential of AI. Tariq's experience navigating these challenges at scale will be invaluable as we...