Business
Bluefish Raises $20M to Power AI Marketing for the Fortune 500
Bluefish, the leading AI marketing platform for the Fortune 500, announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing total Bluefish funding to $24M within 12 months of launch. Bluefish also unveiled its new Custom AI Audiences feature, which enables brands to manage their AI performance with unprecedented granularity and precision.
About this update from Omnicom Group Inc.
[{"type":"text","content":"NEA and Salesforce Ventures lead round to help enterprise marketers gain visibility and influence over brand performance across the AI internet","length":143,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Aug. 20, 2025 /PRNewswire/ -- Bluefish, the leading AI marketing platform for the Fortune 500, announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing total Bluefish funding to $24M within 12 months of launch. Bluefish also unveiled its new Custom AI Audiences feature, which enables brands to manage their AI performance with unprecedented granularity and precision.","length":516,"tagName":"p"},{"type":"image","alt":"Bluefish AI logo","displaySize":"","headline":null,"caption":"Bluefish AI logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":100,"url":"https://media.zenfs.com/en/prnewswire.com/6a34620cba8445458e47fdbceaa25d9c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/YKiY6sk2AXTiyBpVX6Rmfg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE3NjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/6a34620cba8445458e47fdbceaa25d9c","width":400,"height":100}},"href":"https://mma.prnewswire.com/media/2754046/Bluefish_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As AI becomes the first stop for product discovery and purchasing decisions, Bluefish helps enterprise marketers gain visibility and influence over AI-generated responses. Over the last six months, Bluefish has grown revenue 10x and now counts Adidas, Tishman Speyer, and Omnicom among its enterprise customers. This new financing will enable product expansion and help scale engineering and customer-facing teams.","length":419,"tagName":"p"},{"type":"text","content":""Over the past year, the way consumers find and buy new products has radically changed, migrating from conventional search to AI," said Bluefish CEO Alex Sherman. "Search marketers were the first to recognize this shift in consumer behavior, but it is increasingly clear that the entire enterprise marketing stack will need to be reimagined for AI. Successful marketers will need a suite of AI-native tools to track, measure, and optimize for this new channel. These tools will be crit...