Business
Oliveda International, Inc. (OLVI) Subsidiary Olive Tree People Canada Inc. Brings Its Waterless Beauty to Canada in July 2025
SANTA MONICA, CA, June 30, 2025 (GLOBE NEWSWIRE) -- Oliveda International, Inc. (OTC Pink: OLVI) today announced that after a true waterless beauty movement emerged in the United States within just two years, with over 60,000 waterless beauty consultants, and Olive Tree People USA Inc. exploded from 40 to over 10,000 packages per day and up to 4 million in sales per day in 2024 alone, olive farmer and CEO Thomas Lommel has set the course for global expansion by establishing subsidiaries in Canad
About this update from Oliveda International, Inc.
[{"type":"text","content":"SANTA MONICA, CA, June 30, 2025 (GLOBE NEWSWIRE) -- Oliveda International, Inc. (OTC Pink: OLVI) today announced that after a true waterless beauty movement emerged in the United States within just two years, with over 60,000 waterless beauty consultants, and Olive Tree People USA Inc. exploded from 40 to over 10,000 packages per day and up to 4 million in sales per day in 2024 alone, olive farmer and CEO Thomas Lommel has set the course for global expansion by establishing subsidiaries in Canada and Europe.","length":513,"tagName":"p"},{"type":"text","content":"Olive Tree People Canada Inc., based in Edmonton, Alberta, will begin its pre-launch phase in Canada in July 2025, and in October 2025, Olive Tree People Europe AG, based in Switzerland, will drive expansion in Europe.","length":218,"tagName":"p"},{"type":"text","content":"As the Los Angeles Times reported in May 2025, Olive Tree People Inc. is the fastest-growing waterless beauty company in the U.S. With sales of $105 million in its second year, Olive Tree People is growing 600% faster than Beautycounter in its second year and also grew faster than many established celebrity brands such as JLO Beauty and many others.","length":351,"tagName":"p"},{"type":"text","content":"When asked about the secret to its success, olive farmer and CEO Thomas Lommel replied, "It took me over 21 years to realize that direct-to-consumer sales, rather than retail, is the perfect match for waterless beauty. No marketing campaign in the world – not even the largest campaign and not the most exclusive retail stores – can communicate and deliver waterless beauty more successfully than our waterless beauty consultants in the U.S., and soon in Canada and Europe."","length":484,"tagName":"p"},{"type":"text","content":"When asked why, Mr. Lommel replied, "It's simple: They breathe waterless beauty 24/7. Our waterless beauty consultants don't sell; they educate. In so-called Waterless Glow workshops, interested customers learn all about waterless beauty and how it differs from conventional cosmetics. Most of them decide to try us when they hear we offer a 365-day satisfaction guarantee. Many of them come back and buy more products. We've been educating women and men in retail for 21 years, and I can tell you, that's not possible in retail. The women and men on the shel...