Business
Marketing Teams Achieved 342% ROI with Jasper, According to Total Economic Impact Study
Jasper, the world's leading agentic marketing platform, today announced the results of a newly commissioned Total Economic Impact™ (TEI) study by Forrester Consulting. The study concluded that enterprises using Jasper realized a 342% return on investment (ROI) and benefits of $3.4 million over three years, with a payback period of less than six months.
About this update from Old Dominion Freight Line, Inc.
[{"type":"text","content":"Enterprises like Old Dominion Freight Line trust Jasper to accelerate execution, scale content operations, and strengthen brand governance","length":138,"tagName":"p","attribs":{}},{"type":"text","content":"SAN FRANCISCO, Sept. 10, 2025 /PRNewswire/ -- Jasper, the world's leading agentic marketing platform, today announced the results of a newly commissioned Total Economic Impact™ (TEI) study by Forrester Consulting. The study concluded that enterprises using Jasper realized a 342% return on investment (ROI) and benefits of $3.4 million over three years, with a payback period of less than six months.","length":409,"tagName":"p"},{"type":"image","alt":"Jasper","displaySize":"","headline":null,"caption":"Jasper","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":146,"url":"https://media.zenfs.com/en/prnewswire.com/cf196fcd60c282be0d378f627e727df4"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/SWu7ANJpjIuM8Ccfh2ydlA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI1NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/cf196fcd60c282be0d378f627e727df4","width":400,"height":146}},"href":"https://mma.prnewswire.com/media/2769465/jasper_logo_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Despite widespread adoption, most marketing leaders still struggle to generate measurable ROI from AI investments. Teams are widely adopting AI tools for general productivity, yet these tools fail to solve the broader challenge that marketing teams face: mounting pressure to produce more content, across more channels, at greater speed while upholding the highest quality and brand consistency. Unlike general-purpose AI productivity tools, Jasper is purpose-built for scaling enterprise content pipelines. By combining deep brand context, agentic workflows, and multi-channel scalability into a single solution, Jasper helps teams accelerate execution, reduce costs, and deliver consistently higher-quality outputs, driving measurable business impact across the content lifecycle.","length":782,"tagName":"p"},{"type":"text","content":"Key findings from Forrester's independent analysis (modeled on a composite organization informed by customer interviews):","length":125,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"$2.2 million in time savings by automating content cr...