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OLB Group (NASDAQ: OLB) Acquires Controlling Interest In Prepaid Phone Platform, Potentially Expanding Its Services For The Underbanked To An Additional 31,000 Locations
--News Direct--By David Willey, BenzingaOLB Group, Inc. (NASDAQ: OLB) is a diversified payment and omnicommerce technology services provider that provides the
About this update from The Olb Group, Inc.
[{"type":"text","content":"--News Direct--By David Willey, BenzingaOLB Group, Inc. (NASDAQ: OLB) is a diversified payment and omnicommerce technology services provider that provides the benefits of traditional banking to financially underrepresented communities. It is boosting its services to the underbanked through the acquisition of a controlling interest in Cuentas SDI LLC, a company that owns the platform of Black011.com along with a network serving over 31,000 convenience stores. OLB acquired an 80% share in the company and will offer its services, including the prepaid General Purpose Reloadable (GPR) program, to the stores and customers already on SDI’s network.The company has appointed a new Vice President (VP) of Sales, Jeff Jorgge, to lead the expansion. Jorgge has over 15 years of experience leading similar projects with other major companies. His campaign will involve rebranding the SDI platform under the OLB Payment Platform and ECO payment system and offering OLB’s services to the 31,600 convenience stores currently part of SDI’s network. The campaign will highlight the ability of members on the Black011 platform network to use one integrated Point-of-Sale (POS) system so their customers can purchase products and reload their phones from the same system.Jorgge commented, “I have been involved in indirect channel distribution for the past 15 years in the New York, New Jersey and Connecticut area and am very excited about all the additional unique services that OLB will bring to the merchants on the SDI network. The OLB Group applications of in-store and on-mobile online App and will help to bridge the digital divide for the unbanked, underbanked, and underserviced population.”OLB’s Current Focus – The First 1,000 LocationsOLB believes this controlling acquisition of SDI will increase its service to convenience stories and their customers. The company is starting its campaign by targeting 1,000 prime locations, including convenience stores and ‘bodegas,’ in the tri-state area. These locations often serve unbanked or underbanked households, which represent almost 18% of America’s more marginalized communities. There are over 150,000 convenience stores in the U.S., and it is estimated that over 90% of Americans live within a short distance of one of these stores. However, these stores can struggle in the changing economic environment, and OLB’s ...