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ODDITY Appoints Gil Efrati as CEO of SpoiledChild
Efrati tapped to build SpoiledChild into the world’s largest wellness brand NEW YORK, Aug. 24, 2023 (GLOBE NEWSWIRE) -- ODDITY, the consumer technology
About this update from Oddity Tech Ltd.
[{"type":"text","content":"Efrati tapped to build SpoiledChild into the world’s largest wellness brand\nNEW YORK, Aug. 24, 2023 (GLOBE NEWSWIRE) -- ODDITY, the consumer technology platform behind IL MAKIAGE and SpoiledChild which is transforming the global beauty and wellness market, today announces the appointment of Gil Efrati to the role of CEO of SpoiledChild. As CEO, Efrati will build upon the brand’s explosive multicategory growth and deliver against the objective of becoming the world’s largest wellness brand. Efrati will report to ODDITY CEO Oran Holtzman. Efrati brings an outstanding track record and experience in ecommerce. He joins ODDITY from Resident, where as CMO Efrati scaled the business to become the world’s largest and most profitable online mattress company. Prior to Resident, Gil spent seven years at Google leading a variety of ecommerce-focused growth teams. “SpoiledChild is transforming the wellness industry as the most successful online brand launch in history, leveraging the power of ODDITY’s 40M+ users, 1B+ data points, and groundbreaking technology platform,” said Oran Holtzman, ODDITY’s co-founder and CEO. “I’ve known Gil personally for many years. He’s one of the strongest and most knowledgeable talents that I know in the online arena. His growth mindset and deep ecommerce expertise and experience will allow us to accelerate the brand’s growth and build the future of wellness with SpoiledChild’s powerful momentum. We are thrilled to have him join our team.” SpoiledChild is a multicategory, prestige wellness brand that is redefining the category through technology, science-backed products, and sustainable design. SpoiledChild is an online-only brand powered by ODDITY’s scalable technology platform. Launched in February 2022, the brand has recorded $48 million is gross sales in its first year and is already profitable. “I am thrilled with the opportunity to lead SpoiledChild,” said Efrati. “I have been following ODDITY’s journey since launch and couldn’t be more excited to join this rocket ship. SpoiledChild is a once in a decade brand with strong unit economics and an extremely talented and results-driven team. I plan on supporting the team to help drive the brand to new peaks, on our way to be the largest wellness brand in the world.” About ODDITYODDITY is a consumer tech company that builds and scales digital-first brands to d...