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Globally Local Technologies Rebrands as Odd Burger Corporation
Globally Local Technologies Rebrands as Odd Burger Corporation Canada NewsWire ...
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[{"type":"text","content":"\n \n \n \n Globally Local Technologies Rebrands as Odd Burger Corporation\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n TORONTO\n \n ,\n \n June 16, 2021\n \n /CNW/ -\n \n Globally Local Technologies Inc.\n \n (TSXV: GBLY), founder of one of the world's first vegan fast-food chains and first to go public, today announced it will rebrand as Odd Burger Corporation. It has applied for a ticker symbol change with the TSXV and expects to trade under \"ODD\" on approximately\n \n July 5, 2021\n \n .\n \n \n \n \n \n \n \n \n \n Along with the renaming of the parent company, its restaurant chain will receive a new name, image, website, and brand:\n \n Odd Burger\n \n . Currently operating locations will be rebranded as Odd Burger, and all locations opening this summer will carry the new name.\n \n \n The rebrand includes new design elements including emoji-inspired characters, anthropomorphic chickpeas – the base of the chain's beloved burgers – and a contemporary black, white, and pink colour scheme. Odd Burger's \"personality\" will be incorporated into its food packaging, interior and exterior signage, interior design, social media content, staff apparel, and merchandise.\n \n \n The company worked with Concrete, an independent creative brand agency based in\n \n Toronto\n \n , to develop the new brand identity.\n \n \n \"Our challenge was to marry the associations we have surrounding traditional fast food with the forward-looking sensibilities in our shifting culture,\" said\n \n John Pylypczak\n \n , Concrete president. \"We wanted to give Odd Burger a platform to increase awareness about important concepts like sustainability and animal protection. But at the same time, the brand conveys to the customer 'we take these issues seriously, but we don't take ourselves too seriously.'\"\n \n \n \"Our decision to rebrand is an essential part of our strategy to create a global fast-food chain that is able to connect with people everywhere,\" said Globally Local CEO\n \n James McInnes\n \n . \"Being on the verge of expa...