Business
Strategic Media Partnership with Yogonet
NYCE International PLC has announced a strategic editorial and commercial partnership with Yogonet, a leading B2B media outlet for the gaming and betting industry, to enhance visibility and distribution for NYCE and its Marketplace partners. This collaboration will establish a dedicated NYCE editorial environment within Yogonet's international platform, reaching 1.9 million users annually and over 9,800 newsletter subscribers with strong engagement rates averaging 87.0% to 93% click-to-open. The partnership aims to strengthen the NYCE Marketplace by integrating media distribution and content, offering suppliers a clearer route to market across multiple regions through regular editorial coverage, newsletter inclusion, and multilingual exposure. Disclaimer*
About this update from Nyce International Plc
[{"type":"text","content":"\n\nNYCE International PLC\nStrategic Media Partnership with Yogonet\n \nNYCE International PLC (\"NYCE\") today announced the launch of a strategic editorial and commercial collaboration with Yogonet, a leading global B2B media outlet serving the gaming and betting industry. The partnership establishes a dedicated NYCE editorial environment within Yogonet's international media platform, strengthening visibility and distribution for NYCE and its Marketplace partners across key global markets.\n \nUnder the agreement, NYCE will operate a dedicated, co-branded content area within Yogonet's International, LATAM (Spanish) and Brazil (Portuguese) editions. The collaboration enables NYCE to deliver consistent, high-quality editorial coverage, while benefiting from Yogonet's established readership, multilingual distribution and newsletter infrastructure.\n \nGlobal Audience Reach and Distribution\nYogonet reaches a global active audience of 1.9 million users annually, with strong engagement across its three core editions. Its newsletters serve over 9,800 active subscribers worldwide and consistently deliver engagement levels well above industry averages. Over the last 90 days, click-to-open rates averaged 87.0% (International), 93% (LATAM) and 77% (Brazil), alongside strong click-through performance.\n \nBeyond its core editions, Yogonet automatically translates content into more than 20 languages, many of which are indexed by search engines. This supports additional organic visibility across regions outside English-, Spanish-, and Portuguese-speaking markets, extending long-tail reach and international discoverability.\n \nValue for NYCE's Marketplace Partners\nFor suppliers listed on the NYCE Marketplace, the partnership provides expanded visibility through:\n· Regular editorial coverage distributed across three regional editions;\n· Inclusion in daily and weekly newsletters with strong engagement metrics;\n· Tracked referral links directing readers to partner profiles and listings; and\n· Ongoing multilingual exposure, including automatic translation and search indexation beyond core editions.\n \nThis enhanced distribution supports partners' go-to-market efforts, particularly in...