Press release
Build-A-Bear Selects Nutanix and Partners to Reinvent the Online Shopping Experience
Global Retailer Teams Up with Nutanix, Buzz 3D and TierPoint to Deliver Bear Builder 3D Workshop SAN JOSE, Calif.--(BUSINESS WIRE)-- Nutanix (NASDAQ: NTNX),
About this update from Nutanix, Inc.
[{"type":"text","content":"\nGlobal Retailer Teams Up with Nutanix, Buzz 3D and TierPoint to Deliver Bear Builder 3D Workshop\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nNutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, today announced that global retail and entertainment company Build-A-Bear Workshop has teamed up with Nutanix, Buzz 3D, and TierPoint to develop the technology powering their new Bear Builder 3D Workshop, an interactive online shopping experience that virtually brings furry friends “to life” during the purchasing process. As a part of the iconic brand’s effort to accelerate its digital transformation, Build-A-Bear began exploring opportunities to create an immersive and engaging online experience that builds on the familiar steps of its retail store experience yet creates something entirely new for the digital space. After the vision was established, Build-A-Bear engaged key technology partners to help bring its concept to reality by leveraging existing technology such as Desktop as a Service (DaaS) in creative new ways. With this first-of-its-kind experience, Build-A-Bear Workshop can now provide consumers a groundbreaking way to purchase a furry friend for life online that delivers real-world hugs to guests of all ages at buildabear.com.\n\nWith two-thirds of consumers increasing their online activity because of the pandemic, brands everywhere are looking to deliver the best possible online experience to their customers. Many companies have optimized for convenience and accelerating time to purchase, but this transactional approach doesn’t emphasize consumer engagement. As a company that has always focused on providing an experience that builds an emotional connection to its brand, Build-A-Bear is leading the charge in leveraging Buzz3D and Nutanix technology to expand its business model to include this immersive digital retail experience that goes beyond the transactional process.\n\n“Our guests’ in-store experience is highly interactive and emotional as they get to create a custom furry friend and bring it to life including our signature Heart Ceremony. Our goal with this project is to translate this connectivity and emotion to the digital world,” said Mike Early, SVP and Chief Information Officer at Build-A-Bear. “The technology requirements to make this happen were not simple, as we needed enough processing power and spee...