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NowVertical Group Enters into a Definitive Agreement to Acquire Affinio Inc.
NowVertical Group Enters into a Definitive Agreement to Acquire Affinio Inc. Ca...
About this update from Nowvertical Group Inc
[{"type":"text","content":"\n \n \n \n NowVertical Group Enters into a Definitive Agreement to Acquire Affinio Inc.\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n The proposed acquisition of Affinio will expand NowVertical's position in the enterprise Marketing vertical and provide additional privacy-safe data analytic capabilities to the company's platform.\n \n \n \n \n TORONTO\n \n ,\n \n Oct. 19, 2021\n \n /CNW/ - NowVertical Group Inc. (TSXV: NOW) (\"\n \n NOW\n \n \" or the\n \n \"Company\n \n \"), a global big data software and services company, is pleased to announce that it has entered into a definitive agreement to acquire 100% of the issued and outstanding securities of Affinio Inc. (\n \n \"\n \n \n Affinio\n \n \"), a venture-capital backed audience insights and privacy-safe customer analytics platform (the \"\n \n Transaction\n \n \").\n \n \n \n \n \n \n \n \n \n Affinio was founded in 2013 with a focus on identifying and understanding the underpinning connections that can exist across massive data assets. With over 50 customers including Publicis Groupe (PUB), Danone (BN), Universal Music Group (UMG), and R/GA Media Group, Affinio helps global brands and marketers leverage social media data to uncover previously unknown affinity groupings and then build insightfully targeted campaigns by mapping their audiences' interests. Affinio has also taken their custom, high-efficiency graph analytics technology and expanded it to live natively in Snowflake's Data Warehouse. With this new development, Affinio users can work across a variety of data sources to leverage rich customer insights and powerful privacy-safe data collaboration enterprise-wide, all without ever having to move their data.\n \n \n \"Affinio's graph analytics technology was already a game changer for so many enterprises' marketing and customer analytics efforts. Now that they've expanded their capabilities to work directly on-top of Snowflake, they're going to prove yet again to be an industry driver and critical component of every serious mark...