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NowVertical Group Closes Acquisition of Affinio Inc.
NowVertical Group Closes Acquisition of Affinio Inc. Canada NewsWire ...
About this update from Nowvertical Group Inc
[{"type":"text","content":"\n \n \n \n NowVertical Group Closes Acquisition of Affinio Inc.\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n NOW's acquisition will expand their position with media and marketing enterprises while also expanding their investment in the Canadian technology community.\n \n \n \n \n TORONTO\n \n ,\n \n Nov. 1, 2021\n \n /CNW/ - NowVertical Group Inc. (TSXV: NOW) (\"\n \n NOW\n \n \" or the\n \n \"Company\n \n \"), a global big data software and services company, is pleased to announce that it has closed its previously announced plans to acquire 100% of the issued and outstanding securities of Affinio Inc. (\n \n \"\n \n \n Affinio\n \n \"), a venture-capital backed audience insights and privacy-safe customer analytics platform (the \"\n \n Transaction\n \n \").\n \n \n \n \n \n \n \n \n \n Affinio's global enterprise customers leverage Affinio's proprietary graph analytics technology to map previously unknown affinities and interests among their social audience. The platform has helped marketers and analysts alike uncover deep connections so customers can identify unique partnerships, value propositions, and actionable intelligence.\n \n \n In\n \n February 2020\n \n , Affinio began a partnership to expand its graph analytics technology to live natively in Snowflake's Data Warehouse. This new approach has allowed Affinio customers to unlock new analytics opportunities as they expand use of the platform to facilitate privacy-safe data collaboration across verticals.\n \n \n \"Affinio enables CPG customers to leverage graph networks on top of a global data mesh to generate consumer insights that were never before realized and previously unachievable,\" said\n \n Erik Mitchell\n \n , Founder and Principal Consultant at Seek Data, a leading  Snowflake integration partner and data strategy and analytics consultancy. \"Affinio's integration with Snowflake will allow customers to work across all of their third-party data providers and partner in a privacy-safe way, using graph net...