Novus Revenues and Balance Sheet Show Increases

MIAMI, FL -- (OTC Markets) – November 15, 2016 – Novus Acquisition and Development, Corp. (OTC Markets: NDEV), the nation’s first healthcare insurance carrier in the medical cannabis field and property and casualty sector, today releases their quarterly reports. In the filing Novus covers the milestones that has fortified their infrastructure.

Milestones This 3^rd Quarter

As of 2016 the company has achieved the following milestones:

a)    Financial Overview: Revenue increased by 35% this quarter over the last quarter, Balance Sheet has increased the Net Asset Value from $1,052,594 to $1,252,585 a 25% increase, this was done due to the forgiveness of debt ($100,000) by the CEO. The company is starting to see that banks are more willing to take deposits on companies that do not handle the cannabis plant as opposed to 2015 and 2016. And Cash Flow increased 100% simply due to implementing in-house marketing program.

b)    Retirement of Debt:  $100,000: The CEO Gary F. Labrozzi gave a forgiveness of debt to the company with no equity in exchange. The only equity Mr. Labrozzi has is given to him is via an employment contract that remunerates him 2,000,000 shares per year for his services to the company.

c) Coverage: Completion of covering the entire state of California and Arizona, equating to 57% of the entire cannabis market.  

d) Worker Compensation Package: We have begun a Worker’s Comp package in California to allow us to give cannabis related products to injured workers, allowing Novus to capture a portion of recreational users.

e) Overcoming Marketing and Advertising Impediments: Each state has their own rules and regulations on marketing and advertising relating to cannabis related meds and products. To make matters more difficult medians such radio, television and digital advertising (Social Networking, Google Adwords, Pay Per Click, Pay Per Acquisition) have rejected by these Internet giants. The company has utilized many third party marketers to brand and patient procurement, only resulting in high Return on Investment (ROI) or lack of performance all together by the third party vendors. This prompted to bring our marketing initiatives in-house and hire the right assets to implement them.

Our achievements in these initiatives have been accomplished in the following manner. 

    i. Social Networking Success: with digital ad dissemination on Twitter, Facebook and Linkedin have given us much needed branding and lead generation. Since August the company has gone from 10,000 impressions to 400,000 impressions per month with a 1% engagement rate to our sales funnel, an increase of over 4,000% at a fraction of the cost for third party marketers. Our projected estimate by year-end is that we will be able to triple that by getting approximately 1,000,000 monthly unique views to our digital ads. 

    ii. Digital Ad Dissemination with Ad Exchanges:  Ad exchanges are a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. The approach is algorithmic technology-driven as opposed to the historical approach of negotiating price on media. Data is produced in real time by Nielsen that geo targets consumers that have engaged in certain behavioral activities on the internet. There are 50 notable digital ad exchanges of which we have identified 10 exchanges that will allow advertising that contain the word marijuana and/or cannabis. It is our determination that this will be a game changer not only for Nouvs but also for the medical cannabis industry as a whole.

   iii. Programmatic Marketing Proximity Targeting: This technology helps our marketing efforts reach for demographic audience down to the proximity of our target consumer. This is the best utilization of quality data that can identify our target audience down to every storefront, venue within our target audience. For example since we can target consumers via categories like if they visit pain clinics and capture their information on either mobile or desktop devices, or reach consumers when they are at a dispensary and send an opt-in advertisement about Novus. This precision targeting is done by gathering accurate data from Factual, similar to Google Maps but allows closer proximity than Google Maps and a customizable location based, geofencing, and consumer activity via app on mobile devices down to 1 meter. This quick video proximity marketing will surely convince you that Novus is taking the right route towards their marketing effort: https://vimeo.com/120834432