Business
Novus Partners with Enlighten Interactive TV to Bring its Cannabis MedPlan to the Masses
Novus Partners with Enlighten Interactive TV to Bring its Cannabis MedPlan to the Masses.
About this update from Novus Acquisition & Development Corp.
[{"type":"text","content":"Interactive Television Ads at Point of Sale Will Gather the Attention of Cannabis Consumers at The Right TimeMIAMI, FL / ACCESSWIRE / June 25, 2018 / Novus Acquisition and Development Corp. (OTC PINK: NDEV), through its wholly owned subsidiary WCIG Insurance Services, Inc., is a diversified insurance entity in health, liability, annuity and accident, and the nation's first carrier/aggregator offering a cannabis health plan, today announced its business collaboration recently announced is with Enlighten, a multifaceted cannabis technology company.Novus will utilize Enlighten's interactive television technologies in a revenue sharing deal. Enlighten will place Novus' message at the point of sales in 650 dispensaries across the country with advertising to engage and educate consumers on the Novus Cannabis MedPlan. When consumers are engaged Novus will get analytics of verified impressions from the consumer mobile devices for retargeting.Enlighten's technology solutions include interactive signage to inform and educate customers or employees, a retail analytics portal, integrated technology solutions to aggregate and systemize product offerings and internal operations, and tailored marketing solutions for product brands.The company's engagement focused approach helps its location partners match the look and feel of modern technology-driven facilities, while maintaining a unique identity, to educate its target audience and increase revenue. Enlighten offers brands across the country with the unique ability to reach a targeted demographic with engaging advertisement right at the point of sale.Novus' Chief Executive Officer, Frank Labrozzi, commented, ''We are thrilled to be working with the team at Enlighten as they have built out the first full scale interactive enterprise solution in the cannabis space. Enlighten is already working with over 650 cannabis businesses, including dispensaries, cultivators, cannabis lounges and medical facilities. We believe our revolutionary medical cannabis health plan will greatly benefit in becoming part of Enlighten's network. We continue to seek additional ways to increase our consumer visibility and awareness in bringing reliable and affordable meds to consumers around the nation.''About EnlightenEnlighten, a full spectrum enterprise solution managed by a team with a collective 20 years of experie...