Business
Novus Digital Marketing Achieves Higher Anticipated Results
Novus Digital Marketing Achieves Higher Anticipated Results.
About this update from Novus Acquisition & Development Corp.
[{"type":"text","content":"\n \n \n Novus Digital Marketing Achieves Higher Anticipated Results\n \n \nNovus Digital Marketing Achieves Higher Anticipated Results\n \n MIAMI, FL--(Marketwired - May 21, 2015) - Novus Acquisition & Development Corp. (OTC PINK: NDEV) through its wholly owned Novus Medical Group subsidiary provides a healthcare program \"Novus MedPlan,\" offering a cost saving medical plan for patients within the medical marijuana arena (MMJ). Today the CEO Frank Labrozzi addresses the first 30 days of its digital marketing campaign.\n Digital Marketing Campaign\n Thirty days ago Novus MedPlan's business model in the MMJ and integrative medicine sector began its test market in digital marketing in the State of Arizona. Novus utilized various companies such as Weedmaps, Marijuana.com and Mantis Network which have performed better than expected reaching and procuring patients in the test marketing effort, and additionally brought in dispensaries from many of the MMJ approved states to participate as providers.\n Since the beginning of the test campaign 30 days ago in Arizona, total visits and impressions on the company site reached 255,873 views, and had a 4.2% Click Through Rate (CTR). For comparison, industry norm is around 2% CTR. As an added benefit of the marketing effort, 10 dispensaries have expressed interest in becoming Novus MedPlan Providers, facilitating entry into the Los Angeles and San Diego markets. \n Despite internet policies limiting MMJ advertising, Novus MedPlan has managed to reach consumers and providers interested in participating in their healthcare program. Given the success of this digital marketing effort, management will be increasing the marketing budget three-fold and expanding the focus from Arizona to encompass Colorado, Oregon, Washington, Michigan and the much anticipated California, which could make up to 50% of the market share. Management is highly confident in their approach to ensure future dispensary and patient enrollment.\n About Novus \n Novus Acquisition & Development Corp. (\"Novus\") provides health insurance and related insurance solutions to the wellness and medical marijuana industries in states where legal programs exist. \n NDEV will work as outside developers and will not cultivate, handle, transport grow, extract, dispense put up for sale, put on the market, vend, deliver, supply, ci...