Business
Medgen signs radio ad campaign with leading global media firm with a reach of 858 million consumers
Medgen signs radio ad campaign with leading global media firm with a reach of 858 million consumers.
About this update from Medgen Inc
[{"type":"text","content":"\n\n\n\nMedgen signs radio ad campaign with leading global media firm with a reach of 858 million consumers\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nMedgen signs radio ad campaign with leading global media firm with a reach of 858 million consumers\nPR Newswire\nHOLBROOK, N.Y., July 29, 2015\n\n\n\nHOLBROOK, N.Y., July 29, 2015 /PRNewswire/ -- Medgen, Inc. (OTCPink: MDIN) today announced that it has signed a preliminary advertising deal with iHeartMEDIA® to run radio ads for SNORenz®, anti-snoring spray on its network which comprises some of the most popular radio stations in the country. \n\nThe radio spot is basically the audio track to the company's popular video advertisement released recently, which was written to serve as the soundtrack for the TV commercial as well as a stand-alone radio spot. The spots will air on various stations in the network at different times to gauge consumer reaction. iHeartMEDIA's radio network is immense and includes extremely popular stations like Kiss FM, FOX Sports, and News Talk, which is the home of popular radio programming like the Glenn Beck Show and Sean Hannity. Starting in local markets like Phoenix and then expanding from there, the total potential coverage is approximately 858 radio stations in 150 different markets reaching 250 million monthly listeners. \n\n\"We have a clever advertisement and we're starting by running it in a major market. 4.3 million people live in the Phoenix, AZ area. That's the type of coverage we're looking for. The goal is for SNORenz® ads to be running around the clock in every major market.\" said Medgen CEO, Brandon Dean.\n\nOnce the initial campaign numbers are in, the company will refine the ad if necessary, and be better prepared for the execution of the full-scale radio ad campaign. The radio campaigns are part of a much bigger plan, coupled with TV spots, print and other media to capture as much of the market share as possible in the shortest amount of time. Since shipping to retail stores started earlier in the month, the company feels it is important to crea...