Business
NorthStar Gaming is First to Market with a New AI Sports Betting Tool
Innovative feature adapts to user preferences to deliver custom bets and convenience Toronto, On...
About this update from Northstar Gaming Holdings Inc
[{"type":"text","content":"NorthStar Gaming is First to Market with a New AI Sports Betting ToolInnovative feature adapts to user preferences to deliver custom bets and convenienceToronto, Ontario--(Newsfile Corp. - October 4, 2023) - NorthStar Gaming Holdings Inc. (TSXV: BET) (\"NorthStar\", or the \"Company\") is proud to announce the introduction of a new feature that uses Artificial Intelligence (AI) to provide customers with the convenience of a daily menu of personalized sports bets.This unique feature, developed by AI and Machine Language personalization software provider Epoxy.ai (\"Epoxy\"), is new to the Ontario market and underscores NorthStar's commitment to continually strive to provide customers with an exceptional premium betting experience.The new AI tool \"learns\" customer betting patterns and preferences to create increasingly individualized \"best fit\" betting options, adding a new level of intuition to sports betting. The beta version of the product has been integrated into the NorthStar Bets platform and is now available for single bets, parlays, and same-game parlays. NorthStar customers can log in to find the bets \"Trending for You\" on the home page of the sportsbook.The NorthStar Bets AI tool presents customers with personalized betting options in the \"Trending for You\" section of the sportsbook.To view an enhanced version of this graphic, please visit:https://images.newsfilecorp.com/files/9376/182877_fe4420e32454fb56_001full.jpgThe agreement with Epoxy highlights NorthStar's premium offering and distinctive market position established by building its platform on best-of-breed technologies and content from around the world. As a smaller player competing against much larger betting companies, NorthStar's ability to utilize its first-mover advantage and maintain its focus on agility and innovation sets the Company apart.\"NorthStar is committed to innovate in ways that deliver unique added value to our discerning customers,\" said Michael Moskowitz, Chair and CEO of NorthStar Gaming. \"Today's consumer is accustomed to online products and services that are personalized to their preferences, whether it be for shopping, music or TV streaming. Personalization creates betting experiences tailored to the user, presenting them with what they want, how and where they want it.\"The AI tool sifts through vast amounts of data to give ins...