Business
PURA – Puration Enters $1.7 Billion European CBD Market With New Distribution Agreement For Its EVERx CBD Sports Water
PURA – Puration Enters $1.7 Billion European CBD Market With New Distribution Agreement For Its EVERx CBD Sports Water.
About this update from North American Cannabis Holdings, Inc.
[{"type":"text","content":"\n DALLAS, Oct. 01, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- Puration, Inc. (USOTC: PURA) today released a presentation detailing its recently announced new distribution agreement for its EVERx CBD Sports Water in Europe anticipated to generate $4 million in annual revenue. The presentation has been prepared by the company’s CEO, Brian Shibley, and is available in its entirety below: EVERx CBD Sports Water and The New European Marketing Campaign Two weeks ago, PURA kicked off a European marketing campaign for its EVERx CBD Sports Water at Arnold Schwarzenegger’s Arnold Sports Festival Europe in Barcelona. EVERx was officially launched for the first time ever at the Arnold Classic in Columbus, Ohio in 2017. EVERx now participates at the Arnold Sports Festival events worldwide.  EVERx today is the leading CBD infused sports nutrition beverage with over $1 million in sales in 2018 and over $1 million in sales in the first six months of 2019 and targeting $4 million in sales by 2019-year end. The $4 million anticipated from the new distribution agreement is separate from the current $4 million 2019 sales target. If possible, the European cannabis legalization environment is more chaotic than in the United States. Forbes reports: “In the European Union, the legal status of cannabis varies by country. Medical cannabis is legal in Germany, Czech Republic, Italy and Malta. The UK is also moving to legalize medical cannabis. The status of edibles in the EU is legally unclear.” Nevertheless, the Brightfield Group predicts the EU market for CBD to reach $1.7 billion by 2023. PURA has specialized in navigating the market dynamics associated with the early market adoption of cannabis products where rules and regulations are not clear and ever changing yet market demand has sent a clear message that consumers are ready for and looking for cannabis products. PURA’s business comes from a spin-off of a cannabis extraction business previously owned by North American Cannabis Holdings, Inc (USOTC: USMJ) which was started in 2013, early on in the cannabis consumer market. PURA management has garnered a wealth of knowledge and experience anticipated to help the company navigate the rapidly growing opportunity in Europe.  In addition to the market experience PURA has gained from its early...