Business
Noodles & Company Kicks Off 25th Anniversary Celebration on National Noodle Day with Throwback Pricing and Free Delivery for 25 Days
Company demonstrates continued strength of the brand with return to positive comparable sales and 146% growth in year-over-year digital sales amidst COVID
About this update from Noodles & Company
[{"type":"text","content":"Company demonstrates continued strength of the brand with return to positive comparable sales and 146% growth in year-over-year digital sales amidst COVID\n\n\nBROOMFIELD, Colo., Oct. 1, 2020 /PRNewswire/ -- In celebration of its 25th anniversary, Noodles & Company (Nasdaq: NDLS) today announced two special offers for its Noodle Rewards members throughout the month of October. \n\n \n \n \n \n \n \n\n \nThe offers kick off on the Company's namesake holiday - National Noodle Day - on Tuesday, Oct. 6 with throwback pricing for Noodles Rewards members. This day only, Noodles Rewards members will receive 25% off their order as a nod to the restaurant's pricing 25 years ago. To keep the party going, Noodles Rewards members will receive 25 days of free delivery from Oct. 7-31, 2020. New members can join in the fun at any time simply by signing up for Noodles Rewards. \n\"For 25 years our mission has been to nourish and inspire every guest, team member, and community we serve. To say we are grateful for the amazing people who've dined and worked with us for the past 25 year is an understatement - our loyal guests and team members are the heartstring of our business and the reason why we love what we do,\" said Dave Boennighausen, chief executive officer of Noodles & Company. \"We look forward to thanking our valued guests for 25 years of loyalty with these special offers. It is our privilege to keep serving our guests the food they know and love year-over-year, especially during a trying year like this one.\" \nOver the past 25 years, Noodles & Company has been a leader in the fast-casual industry, especially throughout the COVID-19 pandemic, demonstrating its continued brand strength by safely serving guests and quickly adapting to their changing needs. \n\"We are confident that we are emerging from the pandemic even stronger than we were before,\" said Boennighausen. \"We were well positioned going into COVID with our enhanced digital ordering process, a best-in-class Rewards program, and simple to use off-premise options, which have enabled us to better serve our guests during this rapidly changing time. Furthermore, our food inherently travels well, making it optimal for takeout and delivery, which has allowed guests to enjoy our food at home.\" \nThe Company also continues to see strong recovery since the onset of COVID, resulting...