Business
A New Era of Winter Driving Begins: Nokian Tyres Launches Entirely New Type of Studded Winter Tire That Automatically Adapts to Changes in Temperature
DAYTON, Tenn., March 02, 2026--Nokian Tyres launching world’s first studded winter tire that automatically adjusts to changes in temperature—the Nokian Tyres Hakkapeliitta® 01.
About this update from Nokian Renkaat Oyj
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":227,"url":"https://media.zenfs.com/en/business-wire.com/97d6b0fce1ae9ae10535b8a07ac74822"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/WRUdRhlY001g78VgoGCLFg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTQ1NDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/97d6b0fce1ae9ae10535b8a07ac74822","width":480,"height":227}},"lazy":false},{"type":"text","content":"The Nokian Tyres Hakkapeliitta® 01 is the world’s first winter tire with on-demand grip","length":87,"tagName":"p","attribs":{}},{"type":"text","content":"DAYTON, Tenn., March 02, 2026--(BUSINESS WIRE)--Nokian Tyres is ushering in a new era of winter driving with the world’s first studded winter tire that automatically adjusts to changes in temperature—the Nokian Tyres Hakkapeliitta® 01.","length":235,"tagName":"p"},{"type":"text","content":"Nokian Tyres invented the winter tire in 1934 and introduced the first Hakkapeliitta®-branded tire 90 years ago, in 1936. The newest generation changes winter driving by realizing a decades-long quest to build a tire with studs that adapt to changing conditions.","length":262,"tagName":"p"},{"type":"text","content":"The revolutionary global product features On-Demand Grip provided by Double Action Stud Technology. As temperatures change, the studs adjust automatically between ON-mode and OFF. This innovation is the first of its kind in the tire industry. The tire is built for passenger cars, crossovers and SUVs and is certified with the Three-Peak Mountain Snowflake and Ice Grip symbols.","length":378,"tagName":"p"},{"type":"text","content":""The new Nokian Tyres Hakkapeliitta 01 represents one of our company’s biggest innovations since we introduced the first winter tire more than 90 years ago," said Nokian Tyres President and CEO Paolo Pompei. "This new winter tire achieves what was previously thought impossible: A studded tire that responds to temperature changes to deliver ultimate safety while protecting the road."","length":405,"tagName":"p"},{"type":"text","content":"The groundbreaking stud technology is the realization of a visionary concept Nokian Tyres introduced in 2014: A winter tire with retractable studs. Since then, company experts have worked tirelessly around...